When it comes to promoting your home services company, one strategy that often catches attention is the sweepstakes campaign. While it can seem like a fun and innovative approach to generating leads, it’s essential to weigh the pros and cons before diving in.

In this blog post, we’ll explore whether a sweepstakes campaign is a good idea for your home services company, the advantages and disadvantages it brings, as well as how Spectrum can help you set up and run a sweepstakes campaign.

Spectrum Featured Services:

By leveraging Spectrum's services, you can maximize the effectiveness of your sweepstakes campaigns, generate high-quality leads, and increase brand visibility and sales.

  • Enterprise-managed campaigns that identify qualified homeowners.
  • Provided custom landing-pages to convert users.
  • Guided training to help familiarize you with best practices when running campaigns.

Pros of Running a Sweepstakes Campaign:

  1. Increased Lead Conversions: Sweepstakes campaigns are a fun way to attract leads that may not have been interested in your services otherwise. With Spectrum, you will have custom landing-pages provided to help assist lead conversion as you experience an increase in lead volume following the deployment of your sweepstakes campaign.
  2. Low Cost Per Lead: Compared to other marketing strategies, sweepstakes campaigns can be relatively inexpensive. Facebook is a powerful platform for running a sweepstakes campaign due to its extensive reach and targeting capabilities. However, it’s important to note that while Facebook can help drive leads at a fraction of the cost compared to traditional methods, it doesn’t guarantee high-quality leads.
  3. High Volume of Contacts: Although all the leads generated from a sweepstakes campaign are not high-intent leads, running these types of campaigns are a good way to generate a large number of leads to add to your contacts. They may not need your services now, but there may come a time they do. This is a good way to find leads that may need some more attention before they become a paying customer.
  4. Identifies a "Want" in Your Services: Sweepstakes campaigns can help users realize they have a need for your services. For example, a sweepstakes campaign can offer a free bathroom makeover, which can attract users who may not have considered their bathroom is outdated and could use a renovation. By participating in your sweepstakes campaign, users not only identify a need for your services, but are typically more likely to use your services in the future.

Cons of Running a Sweepstakes Campaign:

  1. Low Intent Users: Some users may only be interested in the free product or service being offered, and may not be interested in your services beyond that. This is an issue when generating leads from these types of sweepstakes campaigns because they result in lower conversion rates and a lower return on your investment. Additionally, leads generated from these types of sweepstakes campaigns may require follow-ups and nurturing to be considered a qualified lead.
  2. Leads Require Follow-Ups: Some leads generated through a sweepstakes campaign may need further attention after their initial interaction with your campaign. This means that these leads may need additional communication or outreach in order to cement their need for your services.
  3. Leads Require Nurturing: In order to be considered a "qualified lead", contacts generated through your sweepstakes campaign may also require more frequent nurturing. Nurturing leads after a sweepstakes campaign is a good way to identify potential customers that are good candidates for your services. Whether they are putting off repairs or not able to commit to a new project, nurturing leads can be a good way to show value in your services and stay top of mind.

Overall, sweepstakes campaigns can be an effective and creative marketing strategy for a home services company to generate leads. Even with a dedicated Spectrum team ensuring that your campaign is executed properly, and you are getting the most out of your efforts, it’s crucial to be aware of the potential downsides.