Spectrum CEO Ty King discusses Google’s latest update affecting your site security. He breaks down how SSL keys protect users and the importance of having one installed on your website. Here’s what he had to say:

Why Do You Need an SSL Key?

Google made it a requirement that all websites must have SSL keys to improve user engagement. If a user fills out any form or information on your website, that information must be secure. SSL keys provide that security.

What Happens if Your Site is Not Secure?

If you don’t have an SSL key installed on your website, users will see a warning indication in the address bar. People are trained to be wary of the information they put on the internet. A warning indication will negatively impact user engagement, and most likely cause users to abandon your website.

How Can You Make Your Site Secure?

Installing an SSL key to your website is a very simple process. Here at Spectrum, we’ve most likely already added one to your site. However, if you don’t have an SSL key, we’re happy to add one for you. All you need to do is talk to your account manager, and we’ll get one installed on your site.