Can you place a dollar value on happiness? If it’s your customer’s happiness, yes you can!

For movers, your relationship with your customer isn't over when the move ends. If your customer walks away happy from doing business with you, they remember you the next time they move, they mention you to friends, and if you ask nicely they’ll even share their experience in online reviews.

Here is how to make your customers happier.

(Plus, all the benefits you can expect with happy customers!)

1) Repeat business.

Of course, repeat business is reliable business. Many movers start out by relying heavily on repeat and referral business, and rightly so. Once you’ve done a stellar job on your client’s move, you can safely expect to earn more business through that.

How do you ensure that you leave a great impression? Different movers handle this in different ways. A customer concierge helps, and there are even free concierge services you can tie into your moves!

That level of support, where the move always goes right, makes an impression!

2) More referrals.

Happiness is valuable not only because it increases your lifetime value to and from your customers, but also because people talk! If you have enthusiastically happy customers, they will mention you when their friends and family have projects that you’re a good fit for.

How do you ensure that your name comes up? Well, everyone needs a reminder sometimes. Our partner Coleman Allied focuses on delivering a great experience for their customers, and then hits the bricks with a dedicated Realtor Referral program. With great reviews, it's a no-brainer for realtors to refer Coleman Allied!

Spectrum's digital marketing generates more than 4,000 leads per month for WindowWorks, which gives them a huge pool to win referral business from!

Looking for more referrals? Click here to see our handy referral request templates to boost your business!

3) Happiness sells.

Having an enthusiastic customer base helps you directly with a steady stream of repeat and referral business. What you may not realize is that happy customers do a lot of marketing for you – mainly, by sharing their experience with you in reviews!

It is a powerful sales tool to be able to point out how happy hundreds of your previous customers are. When you are in the home, price matters less, because your new customers are that confident in your ability to do the job right!

Other than your own website, where should you have reviews? Not all review sites are created equal – there are review sites with major pitfalls, like Yelp and Angie’s List. We have a guide put together for the 3 Top Review sites that give you a great platform for your customers to share their reviews on. Download that below!