Blog: Spectrum
Your company's website, regardless of the product or professional service you offer, is an incredibly powerful marketing tool. This is especially true if your business depends on a consistent stream of quality leads. Recently, we initiated an A/B test which completely reinforces the notion that trus...
We've all seen them: The late night get-rich-quick infomercials. The early morning breakfast cereal ads. The mid-afternoon local services commercials. You hear them on the radio. You watch them on TV. They're all different -- advertising vastly different products in very different ways. So what do t...
Although Google is an incredibly powerful lead generation tool for business, it's important to know that it's not the be-all and end-all of online marketing. There are other great avenues a business owner can (and should) take in order to drive traffic to their website. Don't get me wrong, Google is...
A couple weeks ago, we published an article that sought to analyze the ethics of Internet marketing from a purely fundamental perspective. In a mere breath, we explained both black hat and white hat SEO as well as the projected outcome of each strategy. Of course, such a broad and complex topic can...
Paid search, or pay-per-click, is an extremely successful advertising model that businesses use to hone in on their target market. While many companies are attracted to the practicality of PPC marketing, many business owners also find it difficult to be successful without a healthy dose of prerequis...
Live chat is a software application that many B2C business owners choose to implement on their website. It's not exactly the newest technology; it's actually a relatively old form of communication by now. However, in the context of today's text-heavy society, live chat is more impactful and more use...
Ultimately, whether or not you should cheat your way to the top of a search engine results page depends on several factors. However, before we take each of those determinants into consideration, it's important to note that cheating theGoogle algorithm isn't illegal (in the traditional sense). If you...
If the there was ever a communications business marketing dragon with two identical heads, one brain would be social media oriented while the other would focus solely on blogging. It's the truth. Both forms of online marketing are equally important to the success of any business marketing plan. Alth...
Pay-per-click ads, as most of you well-know, appear on the side and at the top of Google, Bing and Yahoo! SERPs. They're used to direct customer traffic to websites, funneling millions of people to the optimized landing pages of companies from virtually every industry. Pay-per-click, or PPC, is a tr...
In light of Google's recent algorithmic adjustments, the search engine leader has released some hints intended for users who want "to get ratings, reviews and recommendations that are relevant, helpful, and trustworthy." Google also notes that the changes they've made are there to "protect both busi...
