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Navigating the Shift: Google's Third-Party Cookie Changes and Digital Marketing

Written by Admin on January 11, 2024

Recently, Google unveiled substantial changes to its stance on third-party cookies. As your digital marketing experts, it's vital that we equip you with the necessary information to stay ahead of industry shifts. Let's dive into the specifics of these changes and examine their potential impact on yo...

Maximize Impact: Precise Targeting for Optimal Marketing

Written by Admin on October 17, 2023

In the ever-changing realm of marketing for home services professionals, precision targeting is a game-changer for those aiming to connect with homeowners. Crafting a detailed profile of your ideal customer is the first step, and Spectrum's suite of tools provides an unparalleled advantage in t...

About Spectrum

Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!