Blog: Spectrum Insider
Google’s lead generation program is making waves in the home services industry. If you’re part of the program and are tackling it on your own, we wanted to share some helpful knowledge on the ins and outs of Local Services ads by Google. How can you get higher rankings on Local Services ads? First,...
Spectrum CEO Ty King discusses Google’s latest update affecting your site security. He breaks down how SSL keys protect users and the importance of having one installed on your website. Here’s what he had to say: Why Do You Need an SSL Key? Google made it a requirement that all websites must have...
With 2017 in the books, it’s time to tackle the new year! At Spectrum, we’ve analyzed the digital marketing landscape and compiled the top trends to look for in 2018, so you can plan your year with intention and drive your business forward.
As a Spectrum partner, you already have the tools to track the business that comes to you, but what about the business you go out and seek? Marketing events serve as reliable and affordable platforms to showcase the value your company can provide potential customers. As such, it’s crucial to have a...
“But wouldn’t a smaller pool of rave reviews achieve the same result? Okay, let’s say quality is king – how many reviews are my customers reading before they buy? A large review archive is preferred, but how much is too much? Is there such a thing?” “Are people even reading these?” Does the mention...
In case you haven’t seen it, Angie’s List announced this week that they are opening up their subscriptions with a free basic service, allowing non-paying customers to read and write reviews. This will boost the number of potential customers who are looking at your Angie’s List profile! Since you're...
When you search for your moving business online, what do you see? This is exactly what a prospective customer (or someone on the fence after talking to your sales team) is going to do, so it’s a useful thought experiment. You see your own moving website (woo!). You see your Google Local listing (dou...
For the past few months, we’ve been advocating all the wonderful ways the new Survey Tool can help your business. Have you checked it out yet? Getting started is quick and easy, and if you do have questions, you can always contact your account manager for help. More Surveys, More Reviews For those w...
After learning just how powerful reviews can be for boosting your company’s lead volume, you’re convinced—you need to take advantage of your website’s Reviews Management Tool. After all, we recently did a study with our own clients and found that customers who use the tool received 49% more organi...
As our valued customers, the team here at Spectrum wants to keep you in-the-know about the latest and greatest in digital marketing. Last week, Google made an announcement that as of July 28, the search giant would begin cracking down on unclaimed or dormant Google+ Local pages (now called Google My...
