Spectrum Communications & Consulting, LLC Blog: Software Innovation
British-born philosopher and religious scholar Alan Watts once eloquently stated: “The only way to make sense out of change is to plunge into it, move with it, and join the dance.” Change is an inescapable part of life, and while 2014 has brought many changes, one thing always stays the same: your s...
Have you ever had a past customer post a scathing online review about your business? It hurts, right? Especially if you lost business because of it. Negative reviews were a big issue in 2013, so much so that companies have begun filing lawsuits over the lost revenues associated with them. The proble...
What sets your local search listing apart from the rest of the stack? If you don’t have the answer or if you don’t rank at all in local search, Google 360 is a game changer. Consumers are constantly looking to see what sets your business apart. With so much information online, they're no longer si...
Google knows what it needs in order to find, crawl, and index your website. But do you know what it takes to play ball with Google? And really make it work for your business? Below are 13 signs your website is on the right track when it comes to getting found on the world’s largest search engine: 1....
There were thousands of decisions that went into your website: Which pictures did your company choose to use? Which features did the writers focus the most on? Which products/services did you list first on the home page? Here’s an example of a common decision: Your designer has 3 different photos th...
In 2012, Amazon.com went down for 49 minutes. As a result, the company lost nearly $6 million in sales. Six. Million. In less than an hour. On average, each unique visitor will spend about $189 with Amazon. To put this in perspective, that’s five times more than what eBay’s unique visitors spend.Ama...
The estimated reading time for this article is 3 minutes. Voice Search, or Search by Voice, is anything but classic. It's the Google product that allows you to speak your query rather than type it. It's a lot like Siri, Apple's personal assistant software, only you can use it on your desktop....
A bad Yelp review is like a hard punch in the gut. Only the pain doesn't go away. It lingers horribly in the pit of your stomach while your face illustrates the agony you're going through. Everyone can see it. Receiving a bad review on Yelp is extremely frustrating for a small business owner. Beside...
In an attempt to understand the ever-changing landscape of mobile usage, Nielson Media Research, the company that creates the Nielsen Ratings, took a survey of more than 2,000 smartphone users. The results were then compiled with data from the Nielsen Smartphone Analytics Panel. The results are a co...
Both Google and Bing have what are called 'Webmaster Tools' to help with informing the search engine of your sites content and diagnosing what needs to be done to help improve your search results page. These tools are essential for anyone that is concerned about SEO and search marketing. Utilizing t...
