Spectrum Communications & Consulting, LLC Blog: Software Innovation
I know what you’re thinking: here we go again. Here’s another Google product. Here’s yet another time burner. Here’s something else I have to spend a buck on. Believe me, I’m with you. Keeping up with Google’s ever-evolving landscape for the sake of your online marketing can be tiresome; it seems li...
What is remarketing? If you’re running paid search advertising (e.g. AdWords or Bing), you can show ads to users that have been to your website before without converting. Users that have already spent several minutes on your website have already demonstrated an interest in your company and tend to c...
That bad review has been on your mind, hasn’t it? It’s not really a big deal, but it bugs you every now and again, right? Like a mustard stain on a white shirt collar, that two-star review is a grim reminder that your business has been publicly tainted. And the whole world can see that ugly yellow s...
If you want to run a successful online marketing campaign, it’s essential to properly and consistently analyze your website’s traffic. At the end of the day, combing your web traffic and user activity data for patterns and spikes is the easiest way to determine your next marketing move. To do this,...
Pinterest has quickly grown into one of the most popular social media platforms on the web. With more than 70 million users and 30 billion pins to-date, there is something about this visual-centric platform that users just can’t get enough of. Now, with the release of Guided Search, Pinterest ha...
British-born philosopher and religious scholar Alan Watts once eloquently stated: “The only way to make sense out of change is to plunge into it, move with it, and join the dance.” Change is an inescapable part of life, and while 2014 has brought many changes, one thing always stays the same: your s...
Have you ever had a past customer post a scathing online review about your business? It hurts, right? Especially if you lost business because of it. Negative reviews were a big issue in 2013, so much so that companies have begun filing lawsuits over the lost revenues associated with them. The proble...
What sets your local search listing apart from the rest of the stack? If you don’t have the answer or if you don’t rank at all in local search, Google 360 is a game changer. Consumers are constantly looking to see what sets your business apart. With so much information online, they're no longer si...
Google knows what it needs in order to find, crawl, and index your website. But do you know what it takes to play ball with Google? And really make it work for your business? Below are 13 signs your website is on the right track when it comes to getting found on the world’s largest search engine: 1....
There were thousands of decisions that went into your website: Which pictures did your company choose to use? Which features did the writers focus the most on? Which products/services did you list first on the home page? Here’s an example of a common decision: Your designer has 3 different photos th...
