Blog: Digital Marketing
Get ready—it’s home show season! We are sure you’re gearing up to attend many events. Which is why we put together a handy preparation checklist to make sure no details slip through the cracks (download it below!). But first we want to address a major issue we’ve been seeing at home shows&md...
When you break it down to the bare minimum, your revenue is going to be based off two things: your leads and your average job sale. In December, we put together a lead calculator to help you determine how many leads you need to meet your revenue goal. But that still leaves your average job sale. W...
Open up a Google Chrome browser and go to your website. Take a look at your website’s URL. Does it start with HTTP or HTTPS? If you see HTTP, Google’s latest announcement is definitely going to affect you. Starting in July 2018, all websites that have not migrated over to HTTPS will be marked as “...
We recently gave you the rundown on how to write a better job description. But once you’ve written the right job description, where should you post it? The number of options can be overwhelming. Which is best for your business? What are the differences between the different platforms? How much do th...
Renaming your company sounds like a drastic action—and you’re probably wondering why the heck we’d recommend it. But there are some substantial reasons for considering a name change. The wrong name can have a hugely negative effect on your digital marketing. We’re not just talking about your...
As a home service business, one of your primary goals is to appear at the top of search results so that potential customers can find you, request quotes, and book appointments. At this point, you’ve probably tried a slew of strategies to increase your ranking. But with all of these efforts, man...
As a home service business, bringing in leads is a standard concern. But lead volume won’t matter if your lead quality isn’t up to par. In fact, in our 2017 Home Services Industry Survey, we discovered that lead quality was even more of a concern for home service businesses than lead generation was....
In a recent announcement, Facebook plans to change the way we interact with pages, people, and our newsfeed. How Does The Algorithm Currently Work? Right now, Facebook determines what we see in our newsfeeds by ranking content. They use indicators like how many people engage with a post throug...
A lot goes into hiring someone. From sifting through applications to conducting multiple interviews, it can be quite the process. But today, we’re taking it back to the basics—the job description. Nowadays, much of any company’s recruiting process is done digitally via job posting sites like I...
Last week we saw two big updates from tech giants Facebook and Google. Both of these changes will have major effects on home service businesses, so read up! Update #1: Facebook De-Emphasizes Commercial Content What’s the Update? Facebook’s user engagement has declined, so in an effort to increase it...
