Blog: Digital Marketing
Contractors, remodelers, movers, and anyone in the home services industry knows that certain times of year bring an influx of leads. As summer approaches, you need to make sure you have the team in place to meet the increased work. Instead of hiring at the last minute, take the time now to recruit a...
Coming up with advertising that drives business can be tough, so when something works, it’s easy to just stick with it and carry on. This causes a lot of companies to direct all their attention and marketing spend towards one advertising source instead of numerous channels. But this is a mistake! Yo...
Mini Google update! In January, we reported on Google’s addition of video uploads to Google My Business. Now Google is adding another way for your home service business to differentiate itself. In your business listing, you’ll soon be able to add a “From the business” section where you can write a b...
We recently put together your home show prep checklist to make sure your business was ready for home show season. But now home show season is in full gear, and we want to help you close more of those leads! You’ve devoted your whole weekend, your money, and your employees’ time to the show. Now yo...
With the rise of technology, people are increasingly concerned with their privacy being compromised online, or worse, their information being stolen. This means site security is a big issue for most internet users—and Google is taking notice. Google recently announced that all sites that hav...
Even if you use social media regularly for your personal account, understanding social media for business is a different story. Unlike your personal account, your business account can’t just post a random photo at 10 PM on a Tuesday because you feel like it. When and what you post for business socia...
Welcome to the Digital Toolbelt, our new content series on the latest digital marketing trends affecting home service businesses. Today we are going to discuss why home service professionals absolutely have to start paying attention to mobile! Remember Gordon Gecko’s infamous quote in the 1990’s mov...
Get ready—it’s home show season! We are sure you’re gearing up to attend many events. Which is why we put together a handy preparation checklist to make sure no details slip through the cracks (download it below!). But first we want to address a major issue we’ve been seeing at home shows&md...
When you break it down to the bare minimum, your revenue is going to be based off two things: your leads and your average job sale. In December, we put together a lead calculator to help you determine how many leads you need to meet your revenue goal. But that still leaves your average job sale. W...
Open up a Google Chrome browser and go to your website. Take a look at your website’s URL. Does it start with HTTP or HTTPS? If you see HTTP, Google’s latest announcement is definitely going to affect you. Starting in July 2018, all websites that have not migrated over to HTTPS will be marked as “...
