Blog: Digital Marketing
Last week we attended Certified Contractors Network’s Dream Bigger Conference and got the latest on what’s helping contractors grow. Over the course of three days, we heard many great ideas on how contractors can take their business to the next level and run a more successful enterprise. The confere...
You’ve probably been contacted by shady agencies in the past. Well now Google is taking action against these agencies with a handy new complaint form tool. In the new form, if you believe a third-party agency is violating Google My Business’s third-party policies, you can report their shady behavior...
WATCH THE VIDEO! Rather Read? Here's the Full Transcript What’s up everyone, it’s Jim over at Spectrum. It’s not often that we have breaking news within home service marketing, but when we do, we can be sure it’s a sign of great things to come. Late last week, Facebook announced that it...
You want to be the best in your market, but we promise you—without a good mobile website, your business is going to fall behind. Google has started rolling out mobile first indexing, meaning your site will soon be judged based on its mobile version. With changes coming your way, it’s the perfe...
Rather Read? Here’s the Transcript What’s up everyone, welcome to Spectrum’s Marketing Minute. Today what we’re talking about is making sure that you’re truly tracking your offline advertising and how it effectively and cohesively works with everything you’re doing from a digital component. It’s no...
You may have heard that Google has been rolling out a lead generation program called “Local Services” for home services business like plumbers and electricians—but now they’re expanding the program to moving businesses! This is a big deal for movers because it will affect how you appear in sea...
Almost every home service company is doing testimonial videos now. You can see them on any major contractor or remodeler’s website or YouTube channel. This means if you want your business to stand out, you have to be doing them better. Now that everyone has a camera built into their phone, all the...
Advertising on YouTube is becoming an increasingly important avenue for home service businesses to capture and convert leads. Not only does it increase lead quality, but it also does so at an effective cost. If you want to get the most out of your YouTube ad spend, though, you have to tie your strat...
Your Customer Relationship Management (CRM) system tells a crucial story about your home service business: who’s interested in your services, and how they came to learn of them. When used correctly, this CRM data can be a powerful tool for generating more sales opportunities, but many businesses don...
As a home service business, you probably focus a good amount on how many leads you bring in. Leads are obviously important, but no matter how many you get, you can’t fix a bad sales strategy. Increasing your revenue may start with increasing your lead flow, but you also need to improve your other st...
