Blog: Digital Marketing
Google’s given us one more treat before the end of 2018, and this time, it’s a new display campaign allowing advertisers to pay per conversion. Here’s how it works: Instead of charging businesses for ad clicks or impressions, Google has introduced new bidding options where advertisers are charged wh...
Since its inception earlier this year, Local Services by Google has opened new digital avenues for home services businesses looking to supplement their lead generation. Now, Google has expanded their service areas for roofers to include more regions. A Quick Recap of Local Services by Google...
Rather read? Here’s the full transcript! As we continue our 2019 planning discussion, we’d be remiss if we didn’t take a moment to discuss Spectrum’s Offers and Promotions Engine built directly within our platform. With this toolset and these features, you have the ability to plan out an entire ye...
Rather read? Here's the full transcript! As 2018 is coming to a close, I know that everyone is incredibly focused on their 2019 goals and how to effectively get there. One of those big pieces is going to be retroactively looking back at how every single marketing channel that you provided...
A Spectrum manager has a client who is looking to expand into a completely new territory. With that, comes the age-old question, “Is it time for a new website or can we just build upon the one we already have?” When you expand into a new market, it’s likely that nobody has ever heard of your busin...
You may think that you should turn off your paid advertising during the winter, as it’s not really the time that homeowners embark on projects. While your active jobs may slow down during the off-season, your marketing shouldn’t. Your business should be present in the digital sphere all year long to...
Having trouble hiring quality employees? Google allows veterans to search for jobs with a simple search. Help them find yours! Google created a new “Veteran-Led” attribute for any business that is owned, led, or founded by a veteran. You can add the attribute in your Google My Business Profile. If y...
When major advertisers in the home services industry provide paid media reporting at the end of every month, they provide a CPL that is comprised of all of the leads in your total ad spend. Those leads include product keywords, service keywords, and most importantly, your branded keywords. Although...
Rather Read? Here's the Full Transcript: As busy season comes to a close, it’s important to make sure you and your team stay disciplined with your inbound leads. Up until this point, the home services industry has built itself upon the notion the more leads the better. That all leads are created e...
What if you knew everything about a home before walking through the door? It’s truly the home that’s eligible for a sale, so your sales team should know as much about it as possible before walking into an appointment. Understanding a home inside and out starts with knowing key data points about that...
