Blog: Digital Marketing
How has the DIY mentality affected EHA in the conversations that you have with customers? If my competitors or if the industry as a whole is zigging, then I need to zag. I can’t do what they’re doing. So, what do they do? They resist it. They want to justify it, they want to “build value”, a...
I was fortunate enough to sit down with Michael Goater, a partner of EHA Solutions, for almost 90 minutes to discuss how he’s had success building service companies, the importance of digital within service verticals, and the HVAC industry as a whole. As you’re aware, this space is currently o...
Capture Lead Information with Ease at Any Home Show Rather Read? Here's the full video transcript! It’s Jim Wingfield from Spectrum Communications & Consulting. We’re down here in Indianapolis for the 2019 Indianapolis Home Show. We’re here with our partner, Cochran Exteriors, getting them set...
We spent the day with our partners at Cochran Exteriors to discuss 2019 plans and what the marketplace holds for home services. Ross Cochran has built a company that goes against the grain by embracing digital, so he can connect with his customers and market his business in cutting-edge ways....
Rather read? Here’s the full interview! Can you tell us about your background in the industry? Jim: So why don’t we start the conversation off by giving me a little bit of your background- where you started within the industry, why you got into it, how long you’ve been doing this, and fill everyon...
Home services companies across the country are tapping into artificial intelligence to improve their sales strategies. Spectrum’s Predictive Sales AI uses artificial intelligence to identify the incoming leads who are most likely to buy, so you can spend less time and money pursuing cold leads. As a...
You’re interviewing an impressive candidate, and you want to recruit them. Competition for quality sales reps is tough. That means you need to go above and beyond a standard interview to win this candidate. How can you do this? What if you could guarantee them better quality leads? In 2019, AI is as...
Google’s given us one more treat before the end of 2018, and this time, it’s a new display campaign allowing advertisers to pay per conversion. Here’s how it works: Instead of charging businesses for ad clicks or impressions, Google has introduced new bidding options where advertisers are charged wh...
Since its inception earlier this year, Local Services by Google has opened new digital avenues for home services businesses looking to supplement their lead generation. Now, Google has expanded their service areas for roofers to include more regions. A Quick Recap of Local Services by Google...
Rather read? Here’s the full transcript! As we continue our 2019 planning discussion, we’d be remiss if we didn’t take a moment to discuss Spectrum’s Offers and Promotions Engine built directly within our platform. With this toolset and these features, you have the ability to plan out an entire ye...
