Blog: Digital Marketing
Business owners, more than anyone else, understand the importance of precise, accurate data and the impact it can have on a company's success. Marketers have long relied on concrete data to make impactful decisions that would truly resonate with the goals and objectives of a business, both long- and...
Somehow, Facebook has a way of giving every new adaption of their site a profound feel while simultaneously making their recently changed version seem old, tired and utterly out-of-date. Yesterday's unveiling was no exception. When Mark Zuckerberg revealed the News Feed design and functionality chan...
In light of Google's recent algorithmic adjustments, the search engine leader has released some hints intended for users who want "to get ratings, reviews and recommendations that are relevant, helpful, and trustworthy." Google also notes that the changes they've made are there to "protect both busi...
In late 2012, we published an article about responsive website design, or RWD, a revolutionary new approach to crafting sites, which delivers an optimal viewing experience for users regardless of the device they're using. Consider this your 2013 update. Unlike regular websites that aren't able to di...
Still in beta development, Graph Search isn't accessible to the public yet. However, in anticipation for the launch of its latest product, Facebook invites users to join a waiting list and sit tight until the world's first social search engine drops. Mark Zuckerberg, Facebook's founder and CEO, call...
There are many fundamental parallels between successfully running a small business and properly executing search engine optimization. Dedication, discipline and a strong knowledge base are all required for both business and SEO success. While business owners undoubtedly have the chops when it comes...
Is your company’s website as effective at generating sales/leads as it could be? Which aspects of the website have the biggest opportunities for improvement? Pay-per-click advertising is an easy and cost-effective way to collect reliable performance information to answer these questions and generall...
If you focus your online ads on bargain propositions like “great prices,” you may be losing money on customers with tight budgets. Here are some ways to write ads that are more cost-effective and more persuasive than most sale ads. This article will cover: Clarification Location Quality Personaliz...
Little-known fact: free listings are the key to successfully promoting your local business online. The Internet, without question, is the primary method of individuals and businesses alike to research local companies. More and more businesses are reaching these prospects through the use of free loca...
More people are using their mobile devices to browse the Internet than ever before. With 45% of American adults owning smart phones and 25% owning tablets, consumer Mobile Web traffic is unarguably on the rise and showing no signs of slowing down. With so many consumers surfing the Web, it has becom...
