Are Yellow Pages bringing your business into the red? You can cut your yellow pages and get new customers. How is this possible? By more effectively marketing to your customers. Yellow pages don’t reach out to your customers and advertise your services like they used to. Think about this: Typically,...


In the past few days, Google has been rolling out their new search results page layout, which they call Place Search. When searching on Google, there will now be an option for “Places” in the left sidebar of the page. Clicking this option will show you places that may be relevant to your search. Whe...


Increase your position (or establish one period) in Google Maps, increase your sales. Sounds too good to be true? Or maybe it appears to be a too simple solution for generating a bigger return on investment with your advertising dollars. Reallocating your advertising dollars from other areas like th...


Introducing Fetchreviews.com

FetchReviews.com is all about measuring and improving your customers’ experience with your products and services. Fetchreviews.com is a reviews tool which allows you to easily attach a reviews engine to your website to ask for and gather reviews.


This morning while doing some manual search results checks, I ran into what to me is a totally new Google SERP results layout. The overall design, as always, has not changed. What's different in the SERP's I saw was that the 'maps' listing and organic listing are now somewhat integrated. By this I m...


What are Backlinks? The simple answer is this: backlinks are a vital part to ensuring your business’s website page ranking is high on Google, Yahoo! or Bing. In even simpler terms, backlinks are incoming links which direct to a website. The more backlinks you have throughout the web, the higher your...


About Spectrum

Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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