Blog: Digital Marketing
Google announced a change in its policy regarding review display in organic search results. As your digital marketing experts, we break down what you need to know. What is Changing? Google updated its algorithm to alter the way reviews appear in organic search. Subsequently, there are new requirem...
As digital becomes more robust with advertising opportunities, it is more important than ever to track your inbound leads. Tracking your leads is not inherently complicated, but it requires constant vigilance in order for it to be effective for your business. Lead tracking is not simply asking a c...
There are a ton of things you can improve upon when it comes to your digital marketing strategy, but what should you tackle first? What are the changes, the trends, the must-have for marketing? We analyzed Google’s marketing statistics and broke down the 4 aspects of digital marketing critical to yo...
It’s no secret that there’s a shortage of skilled labor in the home services industry. Finding consistent team members can be tough, especially when the busy season rolls around and your company is preparing to complete a large number of jobs. How can you combat the labor shortage? Google’s tool is...
If your business advertises online, you’ve probably heard of Google Ads. Paid media is an ever-evolving entity that requires a large knowledge base in order to create effective campaigns that produce results. That’s why many businesses turn to agencies to help with their online advertising. There ar...
As it becomes increasingly difficult to generate quality leads through Google AdWords, service providers have found opportunity in Local Services by Google, an exclusive platform that allows advertisers to receive and engage with potential customers in a custom dashboard. At the end of 2018, due to...
Over the last year, we’ve discussed the importance of prioritizing leads that best align with your business, so you can maximize your sales team’s performance and increase your bottom line. Now, we have a software solution that delivers just that. With Predictive Sales AI, a Spectrum Communications...
Rather read? Here’s the full transcript! What’s up everybody, it’s Jim Wingfield bringing you another installment of the Spectrum Marketing Minute. This week we are broaching the bane of every marketer’s existence, and that my friends, is lead tracking. Before we get into the meat and potatoes o...
Your Google My Business listing is perhaps the most important piece of digital real estate you can own. It’s the first thing customers see when they search for your business online, making it incredibly vital to your digital marketing strategy. So, how can you make sure your listing reaches its full...
Community outreach may seem like a concept that’s hard to implement in a business setting, but our partners at EHA Solutions have done just that. I sat down with Michael Goater, Operations Manager at EHA Solutions, to discuss how they approach service. They’ve made community outreach and development...
