Blog: Digital Marketing
Local search is changing the way consumers find and purchase products. Google is an ever evolving animal with the most recent change being Google’s algorithm adjustment referred to as the Penguin Update (Previously known as the Webspam Update). This update is Google's way of cracking down on s...
Let’s look at one of the biggest topics in search marketing today… reputation management. Total online reputation management is a crucial and time consuming part of online marketing. It can be done by a small business owner in their spare time or by a professional SEM agency for a large corporation....
Hey fellow Earthlings, Earth Day is right around the corner! Sunday, April 22 is dedicated to this giant green and blue sphere we call home. There are many “green” initiatives that companies can take to participate in protecting our environment and reducing our ecological footprint. You and fe...
Mobile is making a huge impact and it is time that your internet marketing strategy supports the mobile viewers of your website. You might be thinking, 'yeah, yeah... I have been hearing about mobile and I know it’s important but it doesn’t affect me yet.' Let’s take a look at some real world...
With over 90 million users Google+ is quickly becoming a competitor in the social media space. Launched in June 2011, Google+ is the search engine leader's social networking site. With its extreme growth and effect on search, Google+ is giving other social media outlets, such as Facebook...
Google Places is an extremely valuable tool for businesses, but if you do not keep your Google Places page up-to-date, it may end up having a negative effect on your company’s listing. Spectrum properly maintains your Google Places page for you as part of your marketing services, but it’s impo...
Sell Your Business with Social Networking and Word of "Mouse": The 21st Century Business's "Sales Team" Use social media to act as your free sales team. Social networking sites including Facebook, Twitter and Linkedin can be huge sales assets to your company, as word of mouth. No sales team can acco...
Out with the Old, In with the Internet Think about it: Do you wait for the radio to play your favorite song, or do you just go online to hear it when you want to? If you miss your favorite TV shows, do just hope and pray for a rerun? Chances are, like millions of other people, you're hopping online...
Tracking Your Traffic – Get the Right Customers with the Right Keywords You can reduce your overall marketing spend and more precisely target the type of customer you’re looking for to buy your products and services. How? People are no longer opening the phone book or getting in the car to locate wh...
Are Yellow Pages bringing your business into the red? You can cut your yellow pages and get new customers. How is this possible? By more effectively marketing to your customers. Yellow pages don’t reach out to your customers and advertise your services like they used to. Think about this: Typically,...
