Blog: Digital Marketing
Most Companies have a website with information about who they are and what they do. However, most Companies do not continually grow the content on their website. It remains stagnant, unchanging. Yawn. Website content or onsite SEO has always been important. But today, more than ever, it is vital tha...
On a daily basis, many people will use a computer, and of those computer users, almost all of them will surf the internet. Of those internet users, the vast majority uses Google for their searches on the web. The question I ask you is: Do you know the best search practices for Google? A study at Ill...
Each month now Matt Cutts posts some information about the changes to Google's search algorithm. You can visit the blog here. This is a great resource and helps us in the SEO world determine if we need to make any changes to our SEO strategy. However, for those of you that are not experts, here is t...
Local search is changing the way consumers find and purchase products. Google is an ever evolving animal with the most recent change being Google’s algorithm adjustment referred to as the Penguin Update (Previously known as the Webspam Update). This update is Google's way of cracking down on s...
Let’s look at one of the biggest topics in search marketing today… reputation management. Total online reputation management is a crucial and time consuming part of online marketing. It can be done by a small business owner in their spare time or by a professional SEM agency for a large corporation....
Hey fellow Earthlings, Earth Day is right around the corner! Sunday, April 22 is dedicated to this giant green and blue sphere we call home. There are many “green” initiatives that companies can take to participate in protecting our environment and reducing our ecological footprint. You and fe...
Mobile is making a huge impact and it is time that your internet marketing strategy supports the mobile viewers of your website. You might be thinking, 'yeah, yeah... I have been hearing about mobile and I know it’s important but it doesn’t affect me yet.' Let’s take a look at some real world...
With over 90 million users Google+ is quickly becoming a competitor in the social media space. Launched in June 2011, Google+ is the search engine leader's social networking site. With its extreme growth and effect on search, Google+ is giving other social media outlets, such as Facebook...
Google Places is an extremely valuable tool for businesses, but if you do not keep your Google Places page up-to-date, it may end up having a negative effect on your company’s listing. Spectrum properly maintains your Google Places page for you as part of your marketing services, but it’s impo...
Sell Your Business with Social Networking and Word of "Mouse": The 21st Century Business's "Sales Team" Use social media to act as your free sales team. Social networking sites including Facebook, Twitter and Linkedin can be huge sales assets to your company, as word of mouth. No sales team can acco...
