Blog: Digital Marketing
Google is at it again. They are buying up some internet real estate that will change the way we as consumers view search queries. Google will be buying Frommers’s, the travel Mecca of information. Google will be paying a reported $23 Million for the Frommer’s Brand. This brand is most notable for th...
New social media sites are always popping up on the web. With that being said, It is getting harder and harder to actually define social media these days. For most people first thought in their mind when you say social media is Facebook. Currently, Facebook is arguably the most pop...
No matter what you are in the business of selling, people will use all types of phrases to describe it. Over many years I have played a role in the optimization of hundreds of websites. At the start of every one of the projects, the business owner or marketing team responsible for the sites’ success...
In part two of this three part series I introduced eight types of traffic sources your business can utilize. In this third and final article, I will address traffic sources that should be kept away with a 10 foot stick. In search engine optimization (SEO) we classify traffic sources as either being...
A newcomer in the social media game, Google+ has yet to receive the credibility and brand exposure of Facebook. Google+ is, however, becoming an integral part of generating online visibility for your company – especially following Google’s announcement on Wednesday that all Google Places Pages...
In the Part One of this three part series I dove head first into Google Analytics traffic sources. Google Analytics splits traffic between Search, Referral and Direct. However, there are multiple traffic sources that branch off of these three core categories. Breaking Down the Three Core Traffic Sou...
How are people getting to your website? Is it directly through a search engine organically or by clicking on an ad? There is a plethora of sources that drive traffic to your websites and new sources are being created every day. Understanding your current traffic sources is the first step in formulat...
Most Companies have a website with information about who they are and what they do. However, most Companies do not continually grow the content on their website. It remains stagnant, unchanging. Yawn. Website content or onsite SEO has always been important. But today, more than ever, it is vital tha...
On a daily basis, many people will use a computer, and of those computer users, almost all of them will surf the internet. Of those internet users, the vast majority uses Google for their searches on the web. The question I ask you is: Do you know the best search practices for Google? A study at Ill...
Each month now Matt Cutts posts some information about the changes to Google's search algorithm. You can visit the blog here. This is a great resource and helps us in the SEO world determine if we need to make any changes to our SEO strategy. However, for those of you that are not experts, here is t...
