Blog: Digital Marketing
The ongoing transition of local business listings in Google continues. In August 2012, Google combined Google+ Local with Google+ Business to form one, all encompassing listing for your business on Google. Google has done this to ensure that business data is consistent across their entire network. I...
In the weeks leading up to its September 21 release, the iPhone 5 has, rightfully so, been at the center of much hype. Consumers are asking many questions: what new features has Apple developed? How well is the new IOS 6 going to work? And, ultimately, what will this new technology mean for mobile m...
For those of you who don’t know Pinterst is a new medium for social media. To simplify it, imagine a giant pin board that’s based on the web that you can pin anything you find in the internet and share with your friends, family, and the world. The creators at Pinterest saw what a trend that has been...
Google is at it again. They are buying up some internet real estate that will change the way we as consumers view search queries. Google will be buying Frommers’s, the travel Mecca of information. Google will be paying a reported $23 Million for the Frommer’s Brand. This brand is most notable for th...
New social media sites are always popping up on the web. With that being said, It is getting harder and harder to actually define social media these days. For most people first thought in their mind when you say social media is Facebook. Currently, Facebook is arguably the most pop...
No matter what you are in the business of selling, people will use all types of phrases to describe it. Over many years I have played a role in the optimization of hundreds of websites. At the start of every one of the projects, the business owner or marketing team responsible for the sites’ success...
In part two of this three part series I introduced eight types of traffic sources your business can utilize. In this third and final article, I will address traffic sources that should be kept away with a 10 foot stick. In search engine optimization (SEO) we classify traffic sources as either being...
A newcomer in the social media game, Google+ has yet to receive the credibility and brand exposure of Facebook. Google+ is, however, becoming an integral part of generating online visibility for your company – especially following Google’s announcement on Wednesday that all Google Places Pages...
In the Part One of this three part series I dove head first into Google Analytics traffic sources. Google Analytics splits traffic between Search, Referral and Direct. However, there are multiple traffic sources that branch off of these three core categories. Breaking Down the Three Core Traffic Sou...
How are people getting to your website? Is it directly through a search engine organically or by clicking on an ad? There is a plethora of sources that drive traffic to your websites and new sources are being created every day. Understanding your current traffic sources is the first step in formulat...
