Blog: Digital Marketing
According to the 2012 Social Media Marketing Industry Report: 94% of all marketing departments use social media to market their business Nearly 60% of marketers devote 8 hours/day to maintain and develop social media 43% of people aged 20-29 spend over 10 hours a week on social media sites 85% of...
If you are marketing your business on the Internet, or know of someone who is, you may have heard that being on page 1 of a Google, Bing or Yahoo Search Engine Results Page (SERP) can contribute substantially to your sales efforts. Appearing in front of prospective customers while they are actively...
Last week I introduced how Instagram has taken over the photo sharing market on mobile phones. Where Instagram is a mobile photo sharing application Pinterest is the leading desktop photo sharing application. People react emotionally to pictures and think analytically when reading text. The beauty o...
In under a decade, Facebook and Twitter have been woven into our everyday lives. If you watch Monday Night Football, you’ll see ESPN promoting the hashtag #MNF. Businesses of all sizes leverage the power of social media to engage their customers and so should you. It’s amazing what a single picture...
The ongoing transition of local business listings in Google continues. In August 2012, Google combined Google+ Local with Google+ Business to form one, all encompassing listing for your business on Google. Google has done this to ensure that business data is consistent across their entire network. I...
In the weeks leading up to its September 21 release, the iPhone 5 has, rightfully so, been at the center of much hype. Consumers are asking many questions: what new features has Apple developed? How well is the new IOS 6 going to work? And, ultimately, what will this new technology mean for mobile m...
For those of you who don’t know Pinterst is a new medium for social media. To simplify it, imagine a giant pin board that’s based on the web that you can pin anything you find in the internet and share with your friends, family, and the world. The creators at Pinterest saw what a trend that has been...
Google is at it again. They are buying up some internet real estate that will change the way we as consumers view search queries. Google will be buying Frommers’s, the travel Mecca of information. Google will be paying a reported $23 Million for the Frommer’s Brand. This brand is most notable for th...
New social media sites are always popping up on the web. With that being said, It is getting harder and harder to actually define social media these days. For most people first thought in their mind when you say social media is Facebook. Currently, Facebook is arguably the most pop...
No matter what you are in the business of selling, people will use all types of phrases to describe it. Over many years I have played a role in the optimization of hundreds of websites. At the start of every one of the projects, the business owner or marketing team responsible for the sites’ success...
