Blog: Digital Marketing
SEO value aside, most business owners often find it difficult to conceptualize the benefits of keeping a company blog. Many just wouldn’t be able to justify the time and energy that went into it, which thus begs the question: would you still keep a blog if Search Engine Optimization wasn’t an advant...
What’s at the Soul of Great Advertising? Advertising isn’t logical – far from it, in fact. Advertising doesn’t have to make perfect sense; it doesn’t necessarily have to teach us anything or deliver tons of information or give us the skinny, either. No. Advertising doesn’t have to do any of that. T...
AdWords, Google’s primary advertising product and main source of revenue, isn’t as simple as it looks. In fact, most AdWords campaigns fail to yield any Return on Investment because, ultimately, advertisers on this platform don’t know how to optimize their ads. Below you’ll find five ways to make th...
There is no shortage of “miracle cures” that promise to get your company website on the coveted 1 page of Google. However, while many of these services did work at some point, Google’s ever-evolving algorithm and constantly changing rules have since made them not only obsolete, but detrimental to yo...
On October 30, 2011, thousands of East coast schools and businesses closed their doors due to the massive power outages caused by Hurricane Irene. Nearly 3 million people lost power. Today, exactly one year later, the East coast was hit again – this time by Hurricane Sandy, the annual “super storm”...
Mark Twain once ended a correspondence with “If I had more time, I would have written a shorter letter.” He meant, of course, that writing concisely is hard . It sucks, actually, and being limited to 140 characters per post on Twitter sucks, too. Many business owners struggle to find quick, engaging...
According to the 2012 Social Media Marketing Industry Report: 94% of all marketing departments use social media to market their business Nearly 60% of marketers devote 8 hours/day to maintain and develop social media 43% of people aged 20-29 spend over 10 hours a week on social media sites 85% of...
If you are marketing your business on the Internet, or know of someone who is, you may have heard that being on page 1 of a Google, Bing or Yahoo Search Engine Results Page (SERP) can contribute substantially to your sales efforts. Appearing in front of prospective customers while they are actively...
Last week I introduced how Instagram has taken over the photo sharing market on mobile phones. Where Instagram is a mobile photo sharing application Pinterest is the leading desktop photo sharing application. People react emotionally to pictures and think analytically when reading text. The beauty o...
In under a decade, Facebook and Twitter have been woven into our everyday lives. If you watch Monday Night Football, you’ll see ESPN promoting the hashtag #MNF. Businesses of all sizes leverage the power of social media to engage their customers and so should you. It’s amazing what a single picture...
