Blog: Digital Marketing
Search engines, like the stock market, are constantly changing because their algorithms are directly influenced by the people who use them. And as long as The Times Keep On A-Changin’, so will the Internet search game. For example, Google handles approximately 100 billion searches every month. Those...
Unlike your actual signature, email signatures are meant to be easily legible – providing your contact information while leaving a unique impression on everyone who reads it. Though the ultimate purpose is to reinforce your name, address and telephone number, you could offer so much more. You could...
Mary Meeker, the head of Morgan Stanley’s Global Technology Research Team, took the stage at Akamai’s 2010 State of the Internet report and said that within the next five years “more users will connect to the Internet over mobile devices than desktop PCs.” Well, whad’ya know? 2012 is almost over, an...
Nearly five months ago, Google Places became Google+ Local - impacting, yet again, the way small businesses are found on the world's most dominant search engine. Although the changes made for a profoundly better and more intuitive user experience, the transition into this new platform was not entire...
What would you pay for a solid business lead? It’s a simple enough question really, and if you have the answer down pat your business is benefiting – BIG TIME. Knowing your ALV, or Average Lead Value, is the first crucial step to calculating how much money potential customers will leave at your prof...
The fourth Thursday of every November gives each American a day to reflect; it gives us all an opportunity to be thankful for the people and things in our lives that make a resounding difference: our family, our friends, the good fortunes we received throughout the year… these are all of paramount i...
As a follow-up to our last article, which highlighted the value of business blogging, here’s a post about how to actually write one – a good one. Ultimately, it comes down to two things: content and aesthetics. Of course, these terms are very broad, so let’s narrow them down: CONTENT: Make It Intere...
SEO value aside, most business owners often find it difficult to conceptualize the benefits of keeping a company blog. Many just wouldn’t be able to justify the time and energy that went into it, which thus begs the question: would you still keep a blog if Search Engine Optimization wasn’t an advant...
What’s at the Soul of Great Advertising? Advertising isn’t logical – far from it, in fact. Advertising doesn’t have to make perfect sense; it doesn’t necessarily have to teach us anything or deliver tons of information or give us the skinny, either. No. Advertising doesn’t have to do any of that. T...
AdWords, Google’s primary advertising product and main source of revenue, isn’t as simple as it looks. In fact, most AdWords campaigns fail to yield any Return on Investment because, ultimately, advertisers on this platform don’t know how to optimize their ads. Below you’ll find five ways to make th...
