Blog: Digital Marketing
Entering most anything into Google Search will yield you ten organic results, which are made up of ten separate component, or parts – though when it comes to influencing the click-through patterns of potential business leads, some of these parts are more important than others. In this two-part artic...
“Make pages primarily for users, not for search engines.” – Google Far too many webmasters make pages and sites which do not actually work well for humans. That is bad search engine optimization (SEO) and will cost your company sales. Here are some SEO mistakes you might be making and how you can fi...
If you are familiar with the phrase “too much of a good thing is a bad thing”, welcome to Keyword Stuffing. While most SEO personnel and copywriters abide by the regulations set forth by search engines, some rogue writers attempt to deceive the system. They artificially enhance their page rank...
Search engines, like the stock market, are constantly changing because their algorithms are directly influenced by the people who use them. And as long as The Times Keep On A-Changin’, so will the Internet search game. For example, Google handles approximately 100 billion searches every month. Those...
Unlike your actual signature, email signatures are meant to be easily legible – providing your contact information while leaving a unique impression on everyone who reads it. Though the ultimate purpose is to reinforce your name, address and telephone number, you could offer so much more. You could...
Mary Meeker, the head of Morgan Stanley’s Global Technology Research Team, took the stage at Akamai’s 2010 State of the Internet report and said that within the next five years “more users will connect to the Internet over mobile devices than desktop PCs.” Well, whad’ya know? 2012 is almost over, an...
Nearly five months ago, Google Places became Google+ Local - impacting, yet again, the way small businesses are found on the world's most dominant search engine. Although the changes made for a profoundly better and more intuitive user experience, the transition into this new platform was not entire...
What would you pay for a solid business lead? It’s a simple enough question really, and if you have the answer down pat your business is benefiting – BIG TIME. Knowing your ALV, or Average Lead Value, is the first crucial step to calculating how much money potential customers will leave at your prof...
The fourth Thursday of every November gives each American a day to reflect; it gives us all an opportunity to be thankful for the people and things in our lives that make a resounding difference: our family, our friends, the good fortunes we received throughout the year… these are all of paramount i...
As a follow-up to our last article, which highlighted the value of business blogging, here’s a post about how to actually write one – a good one. Ultimately, it comes down to two things: content and aesthetics. Of course, these terms are very broad, so let’s narrow them down: CONTENT: Make It Intere...
