Blog: Digital Marketing
I don’t care what your business is. I don’t care if you’re a carpenter or a mover or a painter or a limo driver. At the end of the day, service professionals are all trying to acquire more of the same old thing: quality leads. I say I don’t care what you do for a living because, as a copywriter, my...
You may have noticed – Google search results look drastically different! Instead of ads on the top with many placements down the side of the page, Google advertisements are inserted directly above and below the organic content. Advertisers (and some business owners) have been nervous about the chang...
“Catch it while you can!” “Last chance to save!” “Hey, it’s James.Let’s talk travel.” Taglines taglines taglines. Consumers hear them all day every day. Our emails are bombarded with these quick-pitch tidbits – and it has made it hard for us to keep caring. Blame your failed email campaign o...
This Fourth of July, after the party has died down and you’re sitting with your family and friends watching the fireworks show, make sure to have a look around – people watch for a minute. Take in the glee that’s all around you. Listen for the oohs and aahs from parents trying to heighten the moment...
As of 2014, Google+ has over 540 million active monthly users, which means it’s grown by nearly 200% over the past year! With the value of Google+ increasing every day, we have to stop thinking of this platform as a ghost town and take it for what it really is: an invaluable lead generation tool. In...
New-age technology has ushered in a brand new way to connect with customers all over the world. Gone are the days of cold calling and mass mailings. No longer do you need to wait for reports detailing the performance of your marketing efforts. Today – right now – you need to create social medi...
Your website isn’t a brochure. It’s not meant to just look nice and be informative. Its purpose, first and foremost, is to sell. Sell. Sell. Sell. And then sell some more. If your website isn’t directly generating leads and contributing to the growth of your business, then it hasn’t reached its full...
Marketing isn’t what it used to be. Technology has changed the way businesses market, and the way people seek out information about goods and services has changed right along with it. Marketing your business doesn’t just take effort anymore, it takes knowledge. That’s why a tailored marketing strate...
An informative, persuasive message is critical to any advertising campaign. Since your website is a form of advertising, you need to present a compelling message that will get prospects to take action. However, you also need to ensure that your website appears in search engines like Google. To do th...
Search engines are progressively changing the landscape in which they interpret and serve users content. We are in the midst of a prominent shift away from the typical search algorithms that looked and served web pages based on keywords that were relative to a user’s search query. This is evident in...
