Blog: Digital Marketing
In late 2012, we published an article about responsive website design, or RWD, a revolutionary new approach to crafting sites, which delivers an optimal viewing experience for users regardless of the device they're using. Consider this your 2013 update. Unlike regular websites that aren't able to di...
Still in beta development, Graph Search isn't accessible to the public yet. However, in anticipation for the launch of its latest product, Facebook invites users to join a waiting list and sit tight until the world's first social search engine drops. Mark Zuckerberg, Facebook's founder and CEO, call...
There are many fundamental parallels between successfully running a small business and properly executing search engine optimization. Dedication, discipline and a strong knowledge base are all required for both business and SEO success. While business owners undoubtedly have the chops when it comes...
Is your company’s website as effective at generating sales/leads as it could be? Which aspects of the website have the biggest opportunities for improvement? Pay-per-click advertising is an easy and cost-effective way to collect reliable performance information to answer these questions and generall...
If you focus your online ads on bargain propositions like “great prices,” you may be losing money on customers with tight budgets. Here are some ways to write ads that are more cost-effective and more persuasive than most sale ads. This article will cover: Clarification Location Quality Personaliz...
Little-known fact: free listings are the key to successfully promoting your local business online. The Internet, without question, is the primary method of individuals and businesses alike to research local companies. More and more businesses are reaching these prospects through the use of free loca...
More people are using their mobile devices to browse the Internet than ever before. With 45% of American adults owning smart phones and 25% owning tablets, consumer Mobile Web traffic is unarguably on the rise and showing no signs of slowing down. With so many consumers surfing the Web, it has becom...
1. End your prices in 9—it increases sales dramatically. According to eight studies surveyed by a Harvard Business Review contributor, products ending with a 9 (including the cents digit) outsold similar products ending in a different digit by 24%. Ending your prices with a 9 may increase sales even...
How Google Finds Websites: They go by several titles. Generically, they’re referred to as spiders or crawlers or bots – specifically, Google calls them Googlebots. These are programs that scan, or crawl, the Internet searching for new and/or updated pages to add to the Google index. In fact, every s...
Yesterday, Eddie Shleyner wrote an article about how to increase your Google traffic with easy writing techniques. You can also increase your Google traffic by making your Google results stand out from the pack visually. Remember, you only have one second to convince most readers that your website i...
