Blog: Digital Marketing
Here is a useful thought experiment for home services business owners: Google your business name. For me, that’s “Spectrum Communications Schaumburg.” See what your customers see when they find you online. If you’re investing in your website’s architecture and SEO, your homepage is hopefully showing...
Did you hit all of your sales and marketing goals last year? If you weren’t particularly thrilled with the final numbers of 2015, making the most of the New Year should be a top priority for your business. If you’re like most small business owners, you’ve invested in marketing programs that promise...
No one knows the value of mobile users better than Google. Last month, Google announced the results of their recent data analysis on mobile users and found that these searchers were 51% more likely to make a purchase than their desktop counterparts. While 51% is a huge number, what’s surprisi...
We’ve seen this situation a hundred times: you’re looking at your Yelp listing one day, and everything is going great. Happy customers are sharing their experiences with your company, broadcasting your flawless reputation to the world. The next time you check, your positive reviews are gone and even...
Welcome back! In part one we focused entirely on online reviews and the incredible benefits they can provide for your home services business. In addition to implementing a solid online reputation management plan, there are other marketing methods you should incorporate in your overall strategy to in...
2015 is coming to a close and, if all went well, another successful year for your home services company is in the books. Since most people will spend the next few weeks visiting family, attending holiday parties and popping champagne, you probably don’t have too many jobs lined up, leaving you with...
Keeping up on trends and best practices in your industry should be a top concern for any quality remodeling company—and what better way to improve your own business than by learning how others have done the same thing? Recently, Remodeling Magazine released its annual report of the Top 550 remo...
The biggest mistake you can make with your home services company’s ad copy is picking one message and running with it. In doing so, you may see positive results, but you’re depriving yourself from knowing if other messages would yield more favorable outcomes. In paid search, you’re paying every time...
It’s true that consumers have become more selective than ever in choosing a company to do business with. In the customer-driven world of today, people don't do business with just anybody. They want quality products that come with quality service. 89% of consumers said they started doing business wit...
Yes, you read that correctly. While the common, knee-jerk reaction is to assume that getting a negative review (or more than one) is a death-sentence for your business, it’s time to think again. Negative reviews are actually great opportunities; handle them the right way and they can do wonders to b...
