Blog: Digital Marketing
You are great at what you do. Your customers love your service. Your employees commend your leadership. Your company is where it is today because of your choices and your initiatives. Thus far, you did a fine job. But you want more. You need marketing. A solid marketing strategy will establish your...
A comprehensive Search Engine Optimization (SEO) strategy has proven time and again to be a necessary foundation for any company marketing themselves on the Internet. Kudos if your business also participates in some form of social media (i.e. Facebook, Twitter, Google+, LinkedIn). However, now that...
If you want your website to be a competitive force on the Internet, you have to play by the rules -- Google's rules, that is. Below are the 4 biggest, most common and most dangerous mistakes plaguing today's websites. If you learn to recognize and avoid them, your website's SEO and user experience w...
According to Manta.com, a social networking site for small businesses, one-in-three small business owners spend three hours managing their social media accounts every week. 10% spend as much as 10 hours per week -- a healthy bit of time. But is it worth it? Because of the time commitment it requires...
How to Turn Your Website into Your #1 Salesperson Most websites could be better. Not just a little better -- significantly better. The question is does your website have room for improvement? A great website should always be working -- capturing leads and generating profound sales for your business...
Although Google is an incredibly powerful lead generation tool for business, it's important to know that it's not the be-all and end-all of online marketing. There are other great avenues a business owner can (and should) take in order to drive traffic to their website. Don't get me wrong, Google is...
Here's the thing about creating a successful website: There are many things you must do to make your website a success. Assuming that your idea of online success is increased site traffic and sales, these aforementioned things almost exclusively revolve around SEO. Like the pistons of a Corvette, yo...
A couple weeks ago, we published an article that sought to analyze the ethics of Internet marketing from a purely fundamental perspective. In a mere breath, we explained both black hat and white hat SEO as well as the projected outcome of each strategy. Of course, such a broad and complex topic can...
Paid search, or pay-per-click, is an extremely successful advertising model that businesses use to hone in on their target market. While many companies are attracted to the practicality of PPC marketing, many business owners also find it difficult to be successful without a healthy dose of prerequis...
Live chat is a software application that many B2C business owners choose to implement on their website. It's not exactly the newest technology; it's actually a relatively old form of communication by now. However, in the context of today's text-heavy society, live chat is more impactful and more use...
