Blog: Digital Marketing
Want to know more? The FBI released a Public Service Announcement with recommendations - download that to the right! Here is a screen capture, currently live, from a home remodeler in the Midwest. The content of their website has been hijacked by hackers sympathetic to ISIS, the terror group in the...
Eager to jump right in and get reviews? Download our 3-Step Guide for instructions! Your reputation online is not a single, unitary thing – it isn’t just your Yelp rating or your testimonials on your own website. It is the whole panorama a customer sees when they search for you on the web. Do a...
As marketing experts in the home services industry , we are frequently asked by our remodeling partners: when should I have staff to answer my phones? At the heart of the question is the balance between the cost of staffing your phones after-hours and the benefit of answering after-hours calls. So,...
Can you tell which photos are real, and which ones are stock? 1: 2: 3: You can probably tell that #1 and #2 are stock images. They were downloaded from a huge online database of professional stock photography. If you were to do a quick reverse-image search on Google, you’ll find that currently these...
Forty-one million searches per month. That’s how many people are looking for consumer reviews across the US. Here is a breakdown of which sites are driving that titanic search volume, so you can focus your review-gathering efforts there. The controversial customer reviews giant Yelp has been dominan...
The short answer: definitely, unequivocally YES! Business owners tend to (fairly) focus on negative reviews – but the majority of reviews on Yelp are 4 or 5 stars! The more reviews you have, the higher your star-rating tends to be, so you should aim to get as many reviews as possible. The long answe...
When you’re running a sophisticated business at scale, your interactions with your customers can quickly become complex—and overwhelming, to say the least. From the first contact to setting and confirming the appointment, you’ll need to have systems in place to make sense of a truly complicated proc...
Breaking news! Google Search Results are now displaying paid-search advertisements in a radically different way. You may not have noticed this morning, but the traditional 3-placements with trailing ads off to the right side are no more. Instead, Google Ad Placements now display placements above the...
Reading through the industry forums for construction and the remodeling industry, I frequently see business owners asking how long they should expect to wait before their organic strategy starts generating leads. The responses are typically vague if given by an SEO provider, pointing to differences...
The largest growth opportunity for small and medium sized businesses is the explosion of mobile technology in the last two years. Have any doubts? Between 2014 and 2015, mobile searches for keywords related to exterior remodeling have risen by 65%. This comes from Google’s own search data. That mean...
