Blog: Digital Marketing
Your company's website, regardless of the product or professional service you offer, is an incredibly powerful marketing tool. This is especially true if your business depends on a consistent stream of quality leads. Recently, we initiated an A/B test which completely reinforces the notion that trus...
These four steps revolve around four crucial words: optimize your landing pages. Landing pages, whether they're a product of your SEO or PPC efforts, deserve a great deal of attention and consideration. Their purpose, after all, is to sell potential customers. If prospects leave the landing page you...
Powerful advertising platforms such as Google AdWords and Microsoft adCenter have made online marketing for small- and medium-sized businesses convenient and effective. As the Internet continues to burrow deeper into the lives of American consumers, business owners continue to capitalize -- taking m...
Whether you know it or not, responsive website design (RWD) is the future of your website. A site built with RWD will adapt its layout to the device it's being viewed on -- a desktop, laptop, tablet or smart phone -- making it easier for visitors to read and navigate a website without having to cons...
Do you use Google? Do you use Google for work? Could potential customers use Google to find your business? Then read on. The more you know about Google -- you know, what makes it tick -- the better you'll be at using it personally and professionally. The better you'll be at making Google work for yo...
A pay-per-click ad should only target people who are ready to make a purchase immediately. To help advertisers do so, Google created negative keywords. Negative keywords increase PPC profits by cutting the number of irrelevant visitors (clicks) you pay for. For example, if you’re running ads selling...
As of last month, Yelp has 1.1 million claimed local business profiles -- a 58% increase over Q1 of 2012. The site, which has 100 million unique visitors every month, is the fastest growing directory and review service on the planet. In other words, it's something you want to be a part of. Claiming...
We've all seen them: The late night get-rich-quick infomercials. The early morning breakfast cereal ads. The mid-afternoon local services commercials. You hear them on the radio. You watch them on TV. They're all different -- advertising vastly different products in very different ways. So what do t...
Given the virtually unlimited amount of space that Google allots its Gmail users, more and more people are treating their account as a sort of digital storage service. When they're not deleted, most photos, e-mails and documents are either archived or left in the inbox -- a practice which begs the q...
When it comes to finding business marketing success online, few things will get you as far as trust. To dominate industry-specific keywords and become an ostensibly visible company on the Internet, everything you do must emanate trust. Not only is it the cornerstone of healthy human relationships, i...
