Blog: Digital Marketing
Imagine a sixty-something woman wearing jeans and a sweater. A single gold band – her only piece of jewelry – adorns her ring finger. Her hair is thick and short and silver. She’s walking hand-in-hand with a brown-haired little boy who won't stop jumping. This was my grandmother, my babushka, i...
Hummingbird happened. It’s done. Google users now search using the fastest, most precise algorithm ever. It was designed to focus less on keywords and more on users’ prior search queries, browsing history and social activity. The idea being that the more Google knows about your past interests, the b...
Google’s last algorithm update, affectionately known as Panda, stepped aside late last month. On October 3, 2013 Google announced Hummingbird, which is being billed as the company’s largest algorithmic change in 12 years. Google, believe it or not, has been around for 15 years. What is Humming...
Good morning, you lead generation crackerjack, you. That’s right, you. It must be nice waking up to a steady flow of quality leads every day. But then again, what do you expect when you’re doing everything right? Your website is organized, informative, remarkably self-sufficient and it fits any scre...
Your company depends on a steady flow of quality leads to be profitable. Not a dribble; a flow – that’s why you've invested all that energy and moola to create a captivating website with great content, anchor text, and just the right amount of keywords. All that wo...
The estimated time to read this article is 5 minutes Are online leads important to your business? Then allow me to articulate one of your biggest fears: It happens every day… Your search engine marketing has worked: a qualified prospect has arrived at the homepage of your website. Your efforts hav...
Your company website isn't the only place potential customers will go to interact with your brand online. Social media platforms as well as local search and business accreditation websites can also serve as resources for people who may want to do business with you. Sites like Facebook, Twitter, Yelp...
Your company's website, regardless of the product or professional service you offer, is an incredibly powerful marketing tool. This is especially true if your business depends on a consistent stream of quality leads. Recently, we initiated an A/B test which completely reinforces the notion that trus...
These four steps revolve around four crucial words: optimize your landing pages. Landing pages, whether they're a product of your SEO or PPC efforts, deserve a great deal of attention and consideration. Their purpose, after all, is to sell potential customers. If prospects leave the landing page you...
Powerful advertising platforms such as Google AdWords and Microsoft adCenter have made online marketing for small- and medium-sized businesses convenient and effective. As the Internet continues to burrow deeper into the lives of American consumers, business owners continue to capitalize -- taking m...
