Blog: Digital Marketing
Every now and again, I come across a website that’s obviously made for people. And it makes me feel good – the way a website is supposed to. The best websites are driven by aesthetics and always strive to give users the best possible experience. To be completely honest, the Internet of 20...
Words are powerful, but letters are supreme. I mean think about it: the Oxford English Dictionary contains more than 170,000 words and they’re all produced from a finite 26-letter pool. Talk about versatility. It’s no wonder RWD is such a dominant and impressive force when it comes to online marketi...
According to the Harvard Business Review , companies that respond to their online leads in less than an hour are 7x more likely to “qualify” the lead . In other words, if you respond to a quote request, phone call, email – what have you – within 60 minutes, it’s far more likely you’ll convert that...
Ever heard of Vivian Maier? She was born in New York City but spent the first half of her life in France. When she moved back to the United States, she settled in Chicago, where she worked as a nanny and took photographs in her spare time – tens of thousands of photographs. Her pictures, which are a...
Before you create content (i.e., articles, webinars, SlideShares, etc.), you must first have a very clear understanding of your target audience. These are the people you would most benefit from influencing. These are your prospects; your (hopefully) future customers. The most actionable tip I can of...
Picture a plainly dressed man sitting outside on a piece of cardboard. He’s holding a cardboard sign. His coat is on. His scarf is wrapped around his neck. It’s raining. And yet most people ignore him, even though his sign reads: I’M BLIND. PLEASE HELP. A young, professionally dressed woman eventual...
Steve Jobs was a masterful marketer. Because he positioned Apple as an experience, not just a product. He recognized that people connect with striking, beautiful images and actually acknowledge well-crafted, compelling headlines. Apple’s website, for example, is an experience. Every headline generat...
You’ll be happy you did. Spectrum is a full-service Internet marketing agency. We offer turnkey solutions for companies that want to revitalize their lead generation efforts. The good news is that you don’t have to pay for our services to benefit from our expertise! You just have to follow...
Below is a no-nonsense questionnaire every business owner should take. Please take it sooner rather than later. Note: These questions are about your online marketing. The more questions you answer “Yes” to, the more likely it is that you’re adequately prepared for the online consumers of 2...
One Christmas Eve, three ghosts paid ol’ Ebenezer Scrooge a visit. They made him realize two things: 1) He’s been bad and 2) being good is much more rewarding. In so many words, that’s what Matt Cutts has been telling people who try to scrooge Google (i.e., get to the top of a search page une...
