Blog: Digital Marketing
Attic remodeling in Chicago Interior remodeling company in St. Louis Basement renovation company in New England In the SEO industry, the above phrases are known as “long-tail keywords” or LTKs. They are longer and more specific than their “short” counterparts, which are more frequently searched. How...
Google knows you better than you think. By constantly reinventing the algorithm that drives its search results, Google is doing one thing: becoming more intuitive. That’s right; Google is becoming better and better at discerning what people are searching for. In addition to organizing the Internet’s...
In addition to being nominated for seven Academy Awards, The Shawshank Redemption either won or was nominated for 25 other accolades (which just so happens to be the average number of times a typical fan has seen it). The Shawshank Redemption is a time-tested cult class that’s as satisfying...
Every now and again, I come across a website that’s obviously made for people. And it makes me feel good – the way a website is supposed to. The best websites are driven by aesthetics and always strive to give users the best possible experience. To be completely honest, the Internet of 20...
Words are powerful, but letters are supreme. I mean think about it: the Oxford English Dictionary contains more than 170,000 words and they’re all produced from a finite 26-letter pool. Talk about versatility. It’s no wonder RWD is such a dominant and impressive force when it comes to online marketi...
According to the Harvard Business Review , companies that respond to their online leads in less than an hour are 7x more likely to “qualify” the lead . In other words, if you respond to a quote request, phone call, email – what have you – within 60 minutes, it’s far more likely you’ll convert that...
Ever heard of Vivian Maier? She was born in New York City but spent the first half of her life in France. When she moved back to the United States, she settled in Chicago, where she worked as a nanny and took photographs in her spare time – tens of thousands of photographs. Her pictures, which are a...
Before you create content (i.e., articles, webinars, SlideShares, etc.), you must first have a very clear understanding of your target audience. These are the people you would most benefit from influencing. These are your prospects; your (hopefully) future customers. The most actionable tip I can of...
Picture a plainly dressed man sitting outside on a piece of cardboard. He’s holding a cardboard sign. His coat is on. His scarf is wrapped around his neck. It’s raining. And yet most people ignore him, even though his sign reads: I’M BLIND. PLEASE HELP. A young, professionally dressed woman eventual...
Steve Jobs was a masterful marketer. Because he positioned Apple as an experience, not just a product. He recognized that people connect with striking, beautiful images and actually acknowledge well-crafted, compelling headlines. Apple’s website, for example, is an experience. Every headline generat...
