Blog: Digital Marketing
Distinguishing your presence is now more essential than ever, particularly within the dynamic and fiercely competitive landscape of the home improvement industry. Unlocking the potential to captivate potential customers lies in the art of strategic seasonal promotions, especially during the fes...
In the fast-paced digital world, capturing the attention of potential customers can be challenging, but what if there was a tool that could turn an exit into an opportunity? Enter Exit Intent pop-ups – the secret weapon available within your LISA admin, that grabs visitors' attention and gets them t...
When it comes to promoting your home services company, one strategy that often catches attention is the sweepstakes campaign. While it can seem like a fun and innovative approach to generating leads, it’s essential to weigh the pros and cons before diving in. In this blog post, we’ll explore wh...
In today's competitive digital landscape, it is imperative for businesses to establish a strong online presence. A well-designed website serves as the cornerstone of your digital marketing efforts, making it crucial to optimize and monitor its performance continuously. As a leading marketing agency,...
An effective marketing strategy requires multiple customer touchpoints through a variety of channels. As technology advances, customers consume media through a number of platforms and your company should meet them where they are! However, for a diverse marketing portfolio to be successful, it’s crit...
There are billions of active users on social media platforms and the internet as a whole. How can you cut through the noise and reach potential customers with impactful ads? It may seem counter-intuitive, but in order to expand your audience, you should narrow your focus to the consumers who make se...
As the busy season begins to slow, now is an excellent time to solidify your review generation strategy. Whether you ask for reviews after the job is done or take stock of your projects and their review potential at the end of the season, reviews add value to your business. How can reviews make a di...
Facebook is a major player in the home improvement industry. It's a great way to connect with your customer base and reach new audiences. How can you make Facebook more effective for your business in 2022? Let’s talk about three areas you should focus on this year. Maximize Your Opportunities on Fac...
Storm season is starting to ramp up and with that comes revenue opportunities. How can you position your business to maximize a storm the moment it strikes your market? The key to success relies upon having the right technology to support your team. Check out how our software uses weather data to dr...
Spectrum is excited to announce the arrival of the industry’s first A.I. Weather Engine. With A.I. Weather, contractors can power their storm season with weather data and A.I. tools to generate year-round revenue. Go Further this Storm Season with the A.I. Weather Engine PSAI took a two-pronged appr...
