Blog: Digital Marketing
Your website isn’t a brochure. It’s not meant to just look nice and be informative. Its purpose, first and foremost, is to sell. Sell. Sell. Sell. And then sell some more. If your website isn’t directly generating leads and contributing to the growth of your business, then it hasn’t reached its full...
Marketing isn’t what it used to be. Technology has changed the way businesses market, and the way people seek out information about goods and services has changed right along with it. Marketing your business doesn’t just take effort anymore, it takes knowledge. That’s why a tailored marketing strate...
An informative, persuasive message is critical to any advertising campaign. Since your website is a form of advertising, you need to present a compelling message that will get prospects to take action. However, you also need to ensure that your website appears in search engines like Google. To do th...
Search engines are progressively changing the landscape in which they interpret and serve users content. We are in the midst of a prominent shift away from the typical search algorithms that looked and served web pages based on keywords that were relative to a user’s search query. This is evident in...
As a small business owner, doesn’t it feel great when a new customer calls you up or walks through the door and says, “My friend so-and-so told me to come here because you’re the best”? Absolutely it does! Why? Probably because 1) it’s nice to know that somebody out there loves the way you do busine...
Besides death and taxes, there’s one universal chore that unites us all – sooner or later, we will all have to check our email. And whether you rise early to tackle the job before work, wait until the end of the day, or sneak glances at your personal inbox intermittently at your desk (don’t worry, y...
AdWords, Google’s online advertising service, is how Google makes its money -- $57.86 billion in 2013, to be exact. So if the annual revenue Google makes from AdWords can buy 57 Taj Mahals, why isn’t everyone who uses the service getting filthy rich, too? The fact of the matter is that Google makes...
Attic remodeling in Chicago Interior remodeling company in St. Louis Basement renovation company in New England In the SEO industry, the above phrases are known as “long-tail keywords” or LTKs. They are longer and more specific than their “short” counterparts, which are more frequently searched. How...
Google knows you better than you think. By constantly reinventing the algorithm that drives its search results, Google is doing one thing: becoming more intuitive. That’s right; Google is becoming better and better at discerning what people are searching for. In addition to organizing the Internet’s...
In addition to being nominated for seven Academy Awards, The Shawshank Redemption either won or was nominated for 25 other accolades (which just so happens to be the average number of times a typical fan has seen it). The Shawshank Redemption is a time-tested cult class that’s as satisfying...
