Blog: Digital Marketing
As a company working in the home remodeling industry, you know that your potential clients are looking for something to make their home stand out. Likewise, this translates to their search for a remodeler—which begs the question— are you standing out from your sea of competitors? Competition is f...
Properly syndicated reviews communicate with Google to improve your search ranking. Legitimate reviews on your site build trust with your potential customers. On-site reviews allow you to craft a strong reputation as an authority. Research behind on-site reviews shows increased volume of organic tra...
The remodeling industry is changing fast. According to Google search data, there was a 22% increase in remodeling searches in the last year. Has your business’ bottom line kept up with that growth? If not, it may be time to rethink your marketing plans. Join Google and Spectrum in this 30-minute w...
In this digital age of marketing and communication, passing along opinions by word-of-mouth is all but extinct. Instead, millions of people use powerhouse search engines such as Google, Bing and Yahoo! to seek out reviews about products and services every single day. Do you know what this huge audie...
I don’t care what your business is. I don’t care if you’re a carpenter or a mover or a painter or a limo driver. At the end of the day, service professionals are all trying to acquire more of the same old thing: quality leads. I say I don’t care what you do for a living because, as a copywriter, my...
You may have noticed – Google search results look drastically different! Instead of ads on the top with many placements down the side of the page, Google advertisements are inserted directly above and below the organic content. Advertisers (and some business owners) have been nervous about the chang...
“Catch it while you can!” “Last chance to save!” “Hey, it’s James.Let’s talk travel.” Taglines taglines taglines. Consumers hear them all day every day. Our emails are bombarded with these quick-pitch tidbits – and it has made it hard for us to keep caring. Blame your failed email campaign o...
This Fourth of July, after the party has died down and you’re sitting with your family and friends watching the fireworks show, make sure to have a look around – people watch for a minute. Take in the glee that’s all around you. Listen for the oohs and aahs from parents trying to heighten the moment...
As of 2014, Google+ has over 540 million active monthly users, which means it’s grown by nearly 200% over the past year! With the value of Google+ increasing every day, we have to stop thinking of this platform as a ghost town and take it for what it really is: an invaluable lead generation tool. In...
New-age technology has ushered in a brand new way to connect with customers all over the world. Gone are the days of cold calling and mass mailings. No longer do you need to wait for reports detailing the performance of your marketing efforts. Today – right now – you need to create social medi...
