Blog: Digital Marketing
Like your day-to-day routine, your home service company’s blog needs structure. Having a schedule of when blog content should be published is essential for boosting your visibility on Google and attracting qualified leads. As an example, here’s a study we did on the correlation of traffic generation...
So you’re ready to take control of your reputation management strategy. Great! But before you tell yourself that responding to negative reviews online and posting good reviews from customers on your website is easy, hold your reservations. In fact, maintaining an active reputation management program...
Ready to "move" forward with your business? Great! That means it's time to take control of your reputation management strategy. But before you tell yourself that responding to negative reviews online and posting good reviews from customers on your website is easy, hold your reservations. In fact, ma...
As a company working in the home remodeling industry, you know that your potential clients are looking for something to make their home stand out. Likewise, this translates to their search for a remodeler—which begs the question— are you standing out from your sea of competitors? Competition is f...
Properly syndicated reviews communicate with Google to improve your search ranking. Legitimate reviews on your site build trust with your potential customers. On-site reviews allow you to craft a strong reputation as an authority. Research behind on-site reviews shows increased volume of organic tra...
The remodeling industry is changing fast. According to Google search data, there was a 22% increase in remodeling searches in the last year. Has your business’ bottom line kept up with that growth? If not, it may be time to rethink your marketing plans. Join Google and Spectrum in this 30-minute w...
In this digital age of marketing and communication, passing along opinions by word-of-mouth is all but extinct. Instead, millions of people use powerhouse search engines such as Google, Bing and Yahoo! to seek out reviews about products and services every single day. Do you know what this huge audie...
I don’t care what your business is. I don’t care if you’re a carpenter or a mover or a painter or a limo driver. At the end of the day, service professionals are all trying to acquire more of the same old thing: quality leads. I say I don’t care what you do for a living because, as a copywriter, my...
You may have noticed – Google search results look drastically different! Instead of ads on the top with many placements down the side of the page, Google advertisements are inserted directly above and below the organic content. Advertisers (and some business owners) have been nervous about the chang...
“Catch it while you can!” “Last chance to save!” “Hey, it’s James.Let’s talk travel.” Taglines taglines taglines. Consumers hear them all day every day. Our emails are bombarded with these quick-pitch tidbits – and it has made it hard for us to keep caring. Blame your failed email campaign o...
