Blog: Digital Marketing
Welcome back! In part one we focused entirely on online reviews and the incredible benefits they can provide for your home services business. In addition to implementing a solid online reputation management plan, there are other marketing methods you should incorporate in your overall strategy to in...
2015 is coming to a close and, if all went well, another successful year for your home services company is in the books. Since most people will spend the next few weeks visiting family, attending holiday parties and popping champagne, you probably don’t have too many jobs lined up, leaving you with...
Keeping up on trends and best practices in your industry should be a top concern for any quality remodeling company—and what better way to improve your own business than by learning how others have done the same thing? Recently, Remodeling Magazine released its annual report of the Top 550 remo...
The biggest mistake you can make with your home services company’s ad copy is picking one message and running with it. In doing so, you may see positive results, but you’re depriving yourself from knowing if other messages would yield more favorable outcomes. In paid search, you’re paying every time...
It’s true that consumers have become more selective than ever in choosing a company to do business with. In the customer-driven world of today, people don't do business with just anybody. They want quality products that come with quality service. 89% of consumers said they started doing business wit...
Yes, you read that correctly. While the common, knee-jerk reaction is to assume that getting a negative review (or more than one) is a death-sentence for your business, it’s time to think again. Negative reviews are actually great opportunities; handle them the right way and they can do wonders to b...
Running a successful home services business takes more than quality work and friendly customer service; you need an effective sales pipeline to keep the new jobs flowing in. At the end of the day, your number one goal is to convert more customers and drive your bottom line, and there isn’t a better...
As a home services company, location-based marketing and advertising is the key to unlocking more leads. Our own research has found that tailoring messages to relevant audiences within your service area(s) will not only save you thousands of dollars in worthless clicks, it can drop your cost-per-lea...
Like your day-to-day routine, your home service company’s blog needs structure. Having a schedule of when blog content should be published is essential for boosting your visibility on Google and attracting qualified leads. As an example, here’s a study we did on the correlation of traffic generation...
So you’re ready to take control of your reputation management strategy. Great! But before you tell yourself that responding to negative reviews online and posting good reviews from customers on your website is easy, hold your reservations. In fact, maintaining an active reputation management program...
