Blog: Digital Marketing
The short answer: definitely, unequivocally YES! Business owners tend to (fairly) focus on negative reviews – but the majority of reviews on Yelp are 4 or 5 stars! The more reviews you have, the higher your star-rating tends to be, so you should aim to get as many reviews as possible. The long answe...
When you’re running a sophisticated business at scale, your interactions with your customers can quickly become complex—and overwhelming, to say the least. From the first contact to setting and confirming the appointment, you’ll need to have systems in place to make sense of a truly complicated proc...
Breaking news! Google Search Results are now displaying paid-search advertisements in a radically different way. You may not have noticed this morning, but the traditional 3-placements with trailing ads off to the right side are no more. Instead, Google Ad Placements now display placements above the...
Reading through the industry forums for construction and the remodeling industry, I frequently see business owners asking how long they should expect to wait before their organic strategy starts generating leads. The responses are typically vague if given by an SEO provider, pointing to differences...
The largest growth opportunity for small and medium sized businesses is the explosion of mobile technology in the last two years. Have any doubts? Between 2014 and 2015, mobile searches for keywords related to exterior remodeling have risen by 65%. This comes from Google’s own search data. That mean...
Here is a useful thought experiment for home services business owners: Google your business name. For me, that’s “Spectrum Communications Schaumburg.” See what your customers see when they find you online. If you’re investing in your website’s architecture and SEO, your homepage is hopefully showing...
Did you hit all of your sales and marketing goals last year? If you weren’t particularly thrilled with the final numbers of 2015, making the most of the New Year should be a top priority for your business. If you’re like most small business owners, you’ve invested in marketing programs that promise...
No one knows the value of mobile users better than Google. Last month, Google announced the results of their recent data analysis on mobile users and found that these searchers were 51% more likely to make a purchase than their desktop counterparts. While 51% is a huge number, what’s surprisi...
We’ve seen this situation a hundred times: you’re looking at your Yelp listing one day, and everything is going great. Happy customers are sharing their experiences with your company, broadcasting your flawless reputation to the world. The next time you check, your positive reviews are gone and even...
Welcome back! In part one we focused entirely on online reviews and the incredible benefits they can provide for your home services business. In addition to implementing a solid online reputation management plan, there are other marketing methods you should incorporate in your overall strategy to in...
