Blog: Digital Marketing
Looking to sell more homeshow leads? Get the strategies in our step-by-step homeshow guide to the right! Imagine this – your homeshow booth looks great, with your trailer of products gleaming and spotless. Your A-Team of demonstrators stand by, ready to explain your product and charm customers into...
It’s been a tough couple of years for Angie’s List. Their stock has dropped by more than 75% and competing home services review sites like Houzz and the BBB have grown and are offering their reviews to customers for free. Now, as these changes have seemed to increasingly isolate Angie’s List, Angie’...
There are a lot of digital marketing strategies out there and there are even more digital marketing agencies that claim they can help you. Between your Google ads, your Google organic placements, your lead capturing software, your contact manager, and your tools to reach out to those leads, it’s rea...
It’s tough to generate moving leads online. Your company needs to be visible on Google, with the right reputation, and with an easy-to-navigate site. With such a tough competitive environment, where huge companies like Two Men and a Truck and Yelp seem to be colluding against you, you need to nail y...
Let’s be honest, most customers that choose to give you a review without you asking aren’t the nicest folks—they are generally crazy customers ranting about something that went wrong. Whether it’s an angry one-legger ranting about how they don’t need their spouse to make a remodeling decision or jus...
There is a whole lot to love in the Google Local platform. For starters, you can advertise your business directly in Google searches at no cost for your core services. On top of that, your Google Local profile will appear almost every time your brand name is searched. Spruced up with...
Malicious and shady operators are out there in your industry. Maybe a competitor who can’t compete honestly, or maybe an angry ex-employee, there are people out there who write fake reviews to damage your business. Here is a guide for what to do when the fishy one-star reviews come in! First, let’s...
Think about your remodeling website like a search engine does – a search engine is a business that provides the searcher, their customer, with valuable and unique information. Search engines like Google have little use for websites that substantially duplicate other sites out there (even if that dup...
Curious how many remodelers place ads on Google? We did a study on that! Spoilers: 56% of award-winning remodelers are running paid-search ads. Some remodelers don’t fully realize the effect that the boom in smartphone searches will have on their business. The mass adoption of mobile sea...
Remodeling Magazine reports that 15-20% of sales appointments are one-leggers, or sales appointments with only one homeowner present. That percentage is even higher in suburbs and during summer. Rather than losing 20%+ of possible business, you should take steps when setting the appointment and runn...
