Blog: Digital Marketing
Every weekend, your home show team is out there trying to persuade potential customers to sit with your sales force. You can help your demonstrators build more business by creating structures and systems that lead to set appointments. Here are 10 proven rules to help your demonstrators win the most...
According to Remodeling Magazine, 15-20% of sales appointments are one-leggers, or sales appointments with only one homeowner present. One-leggers are a challenging sale, to the point where some companies refuse to book one-leggers altogether. Rather than losing 20%+ of possible business, you can re...
Working with contractors, we’ve gotten to know the ins and outs of the home improvement business. One particular problem that we run into with many of our partners is that they don’t pick up their phones. Sales leads are going to voicemail, or more likely, leads are dying in voicemail, because that...
We listen to a lot of phone calls coming into our remodeling partners, and you might be surprised to see how often we see this conversation happen. Customer: “Do you sell Andersen?” (or any brand you don’t sell) Remodeler: “No, we sell our own brand of vinyl windows. Are you interested in those?” Cu...
Every salesman loves a referral – it’s like your previous customers have already sold the job, and your sales team only has to prepare the paperwork! In comparing different lead sources for remodelers, nothing compares to referrals, both in terms of having a high closing rate and a low rescission ra...
It seems like nobody likes Yelp – everyone has a horror story of a disgruntled employee or competitor going on and raking them with 1-star reviews. Then, the Yelp filter hides your good reviews, suddenly dinging your great reputation. Plus, their sales team is constantly hounding you to advertise. I...
In the remodeling industry, we know that there is an ‘on season’ and an ‘off season.’ Customers just don’t relish the thought of replacing their windows while there’s snow on the ground. The holidays are hard to schedule around. You are going to have fewer leads and they’ll be harder to sell in the...
We’ve put a lot of thought into this question. After all, our remodeling partners pour cash into both the paper Yellow Pages and the internet equivalents. Here are some hard facts. We track where all of our leads come from, with unique phone numbers and URL tracking for each source. When you track y...
The classic marketing conundrum – you are running an expensive ad on television, and a couple of cheap ads on the radio. You have yard signs and home show coupons. Of course, your website is generating leads, too. As the sales appointments come in, how do you know where they’re coming from? You do w...
Looking to sell more homeshow leads? Get the strategies in our step-by-step homeshow guide to the right! Imagine this – your homeshow booth looks great, with your trailer of products gleaming and spotless. Your A-Team of demonstrators stand by, ready to explain your product and charm customers into...
