Blog: Digital Marketing
We are excited to bring you some fantastic news that can significantly enhance your business's visibility and lead generation. Google is introducing a major update that integrates Local Services Ads directly into Google Maps for iOS. This development offers a tremendous opportunity for home services...
Starting July 31, 2024, Google will discontinue call history reporting in Google Business Profiles. This change may impact businesses relying on Google for call tracking. Spectrum's Call Tracking software offers a robust solution to seamlessly manage your call tracking needs, ensuring continuity and...
Google has announced important updates to its Local Service Ads, impacting how businesses appear in branded searches and how disputes are handled. Here’s what you need to know. Google Local Service Add Branded Searches: Google Local Service Ads will now show for branded searches, meaning your Local...
Your Google Business Profile is a digital asset that holds immense value for your business. It serves as a gateway for potential customers searching for your services online, making it a cornerstone of your digital marketing strategy. But how can you ensure that your listing stands out and reaches i...
Your website is not just a digital presence; it's a potential revenue generator. In the off-season, when opportunities may seem scarce, leveraging every tool available is crucial for transforming casual visitors into valuable leads. Spectrum's suite of website conversion tools is the secret weapon y...
The importance of a meticulously designed website cannot be overstated in leaving a lasting impact on potential customers. An element that is sometimes underestimated but holds significant influence is the Frequently Asked Questions (FAQs) page. Discover the potential game-changing impact for your b...
Thriving in the dynamic home services industry requires constant adaptation for business prosperity. At the forefront of this ongoing evolution is Spectrum, presenting specialized solutions tailored to redefine the processes through which companies cultivate high-quality leads and successfully trans...
As we approach the end of the year, it's more than just a season for holiday celebrations; it's a moment to acknowledge your team's dedicated efforts and the positive changes made for your customers. While compiling finished projects may appear challenging amid the hustle and bustle of yea...
Google Local Services provides a powerful platform for contractors to advertise their services and connect with local customers actively seeking their expertise. In this blog, we'll explore the benefits of Google Local Services and how contractors can leverage this tool to expand their customer base...
Distinguishing your presence is now more essential than ever, particularly within the dynamic and fiercely competitive landscape of the home improvement industry. Unlocking the potential to captivate potential customers lies in the art of strategic seasonal promotions, especially during the fes...
