Ty King

About Ty King

Since 1992, I have been the President & CEO of Spectrum. I am very passionate about delivering tangible and significant Internet Marketing results for my customers. https://www.linkedin.com/in/spectrumtyking


Besides death and taxes, there’s one universal chore that unites us all – sooner or later, we will all have to check our email. And whether you rise early to tackle the job before work, wait until the end of the day, or sneak glances at your personal inbox intermittently at your desk (don’t worry, y...


Times are changing in the SEO (Search Engine Optimization) field. No longer is it vital to find blog posts to comment on. No longer is it imperative to find irrelevant websites to link with. Getting your website found in search engines has become a lot more involved. Being social and utilizing many...


Attic remodeling in Chicago Interior remodeling company in St. Louis Basement renovation company in New England In the SEO industry, the above phrases are known as “long-tail keywords” or LTKs. They are longer and more specific than their “short” counterparts, which are more frequently searched. How...


Google knows you better than you think. By constantly reinventing the algorithm that drives its search results, Google is doing one thing: becoming more intuitive. That’s right; Google is becoming better and better at discerning what people are searching for. In addition to organizing the Internet’s...


Have you ever had a past customer post a scathing online review about your business? It hurts, right? Especially if you lost business because of it. Negative reviews were a big issue in 2013, so much so that companies have begun filing lawsuits over the lost revenues associated with them. The proble...


A Good Response Is a Fast Response

According to the Harvard Business Review , companies that respond to their online leads in less than an hour are 7x more likely to “qualify” the lead . In other words, if you respond to a quote request, phone call, email – what have you – within 60 minutes, it’s far more likely you’ll convert that...


What sets your local search listing apart from the rest of the stack? If you don’t have the answer or if you don’t rank at all in local search, Google 360 is a game changer. Consumers are constantly looking to see what sets your business apart. With so much information online, they're no longer si...


Ever heard of Vivian Maier? She was born in New York City but spent the first half of her life in France. When she moved back to the United States, she settled in Chicago, where she worked as a nanny and took photographs in her spare time – tens of thousands of photographs. Her pictures, which are a...


So you’ve started working out the details of your business’s new website and social media campaign. There’s a lot to think about! Let’s briefly go over your lead generation strategy to make sure everything’s in order. Your site is built with responsive design? Check! It has eye-catching colors and a...


More people are using their mobile devices to browse the Internet than ever before. With 45% of American adults owning smart phones and 25% owning tablets, consumer Mobile Web traffic is unarguably on the rise and showing no signs of slowing down. With so many consumers surfing the Web, it has becom...


About Spectrum

Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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