Spectrum Communications & Consulting, LLC Blog: Lisa Albano
About Lisa Albano
Your Past Projects tools enables you to showcase your work through pictures and customer reviews. The best way to get a review from a customer is while you’re on the job. Your smartphone’s home screen isn’t just for apps. You can pin specific websites to your home screen so you can quickly access ce...
As a contractor, you know the importance of social media as a revenue generator for your business. With over 2 billion monthly active users on Facebook, the potential to gain new business is overwhelming. While the potential leads are numerous, they tend to be softer leads (aka people that aren’t as...
Promotions are an effective way to generate interest in your business, but if they aren’t done right, they can have a negative effect on your ability to generate leads. We’ve covered effective promotion types in a past post, but now we’re taking you through some common issues we see in home service...
You hear it all the time—online reviews matter for your business. Today, reviews have replaced a large potion of word-of-mouth recommendations. Why should a customer wait for a friend to answer their questions when they can find thousands of opinions online with just a few clicks? There is so...
In home service industries, we tend to focus on the importance of the in-person meeting, not realizing that phone success is critical to nurturing leads on the path to choosing you for their home project. This means having a well-trained call center staff can make a huge impact on your business’s bo...
In the age of smart technology, we’re constantly looking for answers from our friends, our peers, and our phones. How many times have you tried a new restaurant because your friend told you it was great? How many movies did you see because it received rave reviews? Reviews are a powerful tool for ga...
Not all customers are the same, but all customers have traits that make them similar. As a salesperson, knowing these traits helps define how you approach potential buyers during consultations. We generally use a grading-scales to categorize leads. It helps us quickly identify a lead-type and know w...
Expanding your business relies on a steady flow of new leads. You understand the industry and have your go-to sources to generate leads, but what happens when your usual sources don’t yield the same return on investment? Taking advantage of all sources depends on having a solid digital marketing str...
As a contractor, you know that having a strong sales team is the key to gaining business and converting leads into lifelong customers. As it is, a great sales presentation should be an indication of the great service to come. Sometimes, it’s easy to forget that finding success in sales boils down to...
Generating leads is the key to expanding your business, but do you have a solid marketing plan to ensure continued growth? Between online visibility, digital ads, and maintaining a relationship with current customers, there are a lot of factors that must work together in order for your business to r...
