Blog: Lisa Albano
About Lisa Albano
As the busy season comes to an end, now is the perfect time to check in with customers about their projects and request reviews from happy homeowners. Building a strong reputation is key to maintaining a loyal customer base and growing your business to reach new audiences. At Spectrum, we make it ea...
Google’s lead generation program is making waves in the home services industry. If you’re part of the program and are tackling it on your own, we wanted to share some helpful knowledge on the ins and outs of Local Services ads by Google. How can you get higher rankings on Local Services ads? First,...
Like most home professionals, a sizable portion of your lead generation comes in the beginning of the year from working the floors at home shows. Now that home show season is wrapping up, you may be wondering where you should turn for your next lead source. Instead of finding a new source of leads,...
In a recent announcement, Facebook plans to change the way we interact with pages, people, and our newsfeed. How Does The Algorithm Currently Work? Right now, Facebook determines what we see in our newsfeeds by ranking content. They use indicators like how many people engage with a post throug...
When it comes to home shows, it’s a buyer’s market. There are hundreds of companies with products and services just like yours, all vying for attention. So, how do you ensure potential customers are choosing your business? We’ve outlined our four-step process so you can connect with attendees t...
that phone success is critical to nurturing leads on the path to choosing you for their home project. This means having a well-trained call center staff can make a huge impact on your business’s bottom line. You want your phone representatives to have a consistent, customer-service-focused plan for...
Maintaining a loyal customer base is key for any business, and growing a company requires constant customer satisfaction. With today’s technology, you don’t have to wait for a customer to call for you to get a sense of your performance and make changes. With Spectrum's survey tool, you can crea...
With 2017 in the books, it’s time to tackle the new year! At Spectrum, we’ve analyzed the digital marketing landscape and compiled the top trends to look for in 2018, so you can plan your year with intention and drive your business forward.
You’re already generating leads by working with Spectrum, but we wanted to take it a step further. Instead of just capturing leads, we want to provide insight behind the leads, so you can better understand who you’re selling to before you walk into your consultation. Spectrum is excited t...
When it comes to home shows, it’s a buyer’s market. There are hundreds of companies with products and services just like yours, all vying for attention. So, how do you ensure potential customers are choosing your business? We’ve outlined our four-step process so you can connect with attendees the ri...
