Blog: Lisa Albano
About Lisa Albano
Your website is a valuable revenue source for your business, which is why it’s important to have every tool at your disposal to make the most out of a customer interaction. Site conversion is a critical component of your marketing strategy—it’s the difference between an interested visitor and...
Spectrum-PSAI is pleased to announce our partnership with Certified Contractors Network (CCN). By combining our decades of home services industry expertise, this partnership will grow quality lead opportunities for contractors by helping them scale their business through smart lead generation. Incre...
Our team is thrilled to announce the arrival of the industry’s first A.I. Finance Engine. In today’s competitive landscape, financing provides contractors with more conversion opportunities for homeowners looking to invest in projects. Grow Your Opportunities with A.I. Finance We took a customer-cen...
When a customer contacts your business, you have the opportunity to convert that customer into a lead. A call indicates not only a customer’s willingness to invest in a service, but also their interest in your business specifically. As such, a call center can be a critical component to securing more...
Facebook is a major player in the home improvement industry. It's a great way to connect with your customer base and reach new audiences. How can you make Facebook more effective for your business in 2022? Let’s talk about three areas you should focus on this year. Maximize Your Opportunities on Fac...
Growing your Facebook audience is a critical component of a successful lead generation strategy. Facebook offers so many ways to share your business and its core values. You can use Facebook to post industry resources, share important updates, and market to new customers. Almost every business has a...
Storm season is starting to ramp up and with that comes revenue opportunities. How can you position your business to maximize a storm the moment it strikes your market? The key to success relies upon having the right technology to support your team. Check out how our software uses weather data to dr...
Spectrum is excited to announce the arrival of the industry’s first A.I. Weather Engine. With A.I. Weather, contractors can power their storm season with weather data and A.I. tools to generate year-round revenue. Go Further this Storm Season with the A.I. Weather Engine PSAI took a two-pronged appr...
PSAI-Spectrum is a proud Google Premier Partner. As companies increasingly rely on paid advertising to generate leads, it’s important to work with a company who not only knows how to optimize your ads for higher conversion, but is highly rated among the platforms with which they work. That’s why Goo...
What goals do you have for your business in 2022? Cultivating a strong reputation should be at the top of your list. With consumers increasingly turning to digital in the home improvement sphere, reviews are more critical than ever to generating new leads for your business. Take Your Reviews to the...
