Spectrum Communications & Consulting, LLC Blog: Leo Gerardi
About Leo Gerardi
Have you ever wondered what type of visitors your website gets? You may have asked yourself questions like, how many visitors am I getting, where are they coming from or what pages are being viewed? Google Analytics is a free tool offered by Google that gives you those answers and more! Many have he...
Google Places is an extremely valuable tool for businesses, but if you do not keep your Google Places page up-to-date, it may end up having a negative effect on your company’s listing. Spectrum properly maintains your Google Places page for you as part of your marketing services, but it’s impo...
Sell Your Business with Social Networking and Word of "Mouse": The 21st Century Business's "Sales Team" Use social media to act as your free sales team. Social networking sites including Facebook, Twitter and Linkedin can be huge sales assets to your company, as word of mouth. No sales team can acco...
Out with the Old, In with the Internet Think about it: Do you wait for the radio to play your favorite song, or do you just go online to hear it when you want to? If you miss your favorite TV shows, do just hope and pray for a rerun? Chances are, like millions of other people, you're hopping online...
Tracking Your Traffic – Get the Right Customers with the Right Keywords You can reduce your overall marketing spend and more precisely target the type of customer you’re looking for to buy your products and services. How? People are no longer opening the phone book or getting in the car to locate wh...
Are Yellow Pages bringing your business into the red? You can cut your yellow pages and get new customers. How is this possible? By more effectively marketing to your customers. Yellow pages don’t reach out to your customers and advertise your services like they used to. Think about this: Typically,...
Increase your position (or establish one period) in Google Maps, increase your sales. Sounds too good to be true? Or maybe it appears to be a too simple solution for generating a bigger return on investment with your advertising dollars. Reallocating your advertising dollars from other areas like th...
