Blog: Kevin McKenzie
About Kevin McKenzie
A few years ago, would you have possibly imagined a waiter handing you a tablet instead of a paper menu? Or being able to pull up a plane ticket right on your phone? All around us, paper products are disappearing and being replaced with digital platforms that perform the same functions—and mor...
If you could appear on top of Google search every time someone searched for your competitor, would you want to? Of course you would! By bidding on your competitor's brand name, you can grab leads out of your competitor's sales funnel. We have just the strategy to make that happen. Here’s...
You don’t need an expensive camera to take great pictures of your work. All you need is the phone in your pocket! Your average smartphone has a camera that is more than sufficient to take quality photographs that will shine on your website and social media platforms. Wait… I need photos? Yes,...
Criticism is a good thing, but if Congress has its way, the right to leave negative reviews will soon be federally protected. Earlier this month, Congressmen Joe Kennedy (D-Mass.) and Leonard Lance (R-N.J.) proved that America, even in the home stretch of another divisive election season, can a...
Increasingly, your customers are expecting instant gratification. If they have questions that they need answered before they buy, especially after hours, they expect to instantly get ahold of someone at your company for an answer. This customer demand for instant gratification is a blessing and a cu...
As a Spectrum partner, you already have the tools to track the business that comes to you, but what about the business you go out and seek? Marketing events serve as reliable and affordable platforms to showcase the value your company can provide potential customers. As such, it’s crucial to have a...
Moving can be a brutally competitive business. With the amount of tiny companies charging next-to-nothing for their moves, you can really feel the pressure on pricing. One way to secure your company against price competition is to offer add-on services that your customer simply cannot resist. Here a...
With home show season winding down, it’s time to look over your performance this year. You need to know which events performed best, to plan your investments for next year. The problem is that there are a ton of moving parts and metrics to keep track of in event marketing, so knowing your performanc...
When this year’s Remodeling Top 550 rankings came out, the team at Spectrum jumped on the data to try and determine some of the factors that make the best the best. We hope that our insights will help you improve your own remodeling company’s bottom line and make those who are already searching for...
Just this morning, Google released a major change to how they show reviews in Google Search results. This is going to have a major impact on the visibility of your reviews across the web, and ultimately on your bottom line! Click below for a quick, 2-minute introduction to the new format....
