Blog: Kevin McKenzie
About Kevin McKenzie
Customers buy on reputation. In the moving industry, they are inviting you into their home, and asking you to move all of their worldly possessions, maybe across the country or even the globe. Of course they need to trust you! To put your best foot forward, you can jumpstart the trust-building proce...
Remodeling Magazine just released their 2017 Cost VS Value Report. This is an in-depth look at the return on investment for a huge variety of home improvement projects nationwide and in your area. With this sort of data, your sales team can make a concrete argument to the consumer – after all, your...
Marketing is an expensive investment. With the amount of money on the table, you need to know which of your marketing channels are driving new customers to buy from you. When you are running a radio ad, a television ad, and a few print advertisements in different magazines, you need to know where ea...
You have an accountant to do your taxes. It’s a complicated task, and messing it up can cost you a lot of money. Your website operates in the same way. While most business owners start by running their own website, your business will quickly outgrow that model. You need an expert to manage your digi...
Most contractors go to their home shows and events over the weekend, and then reach out to their customers on Monday to set or confirm appointments. Not only does this add to your workload on Monday morning, as you’re transcribing and calling show leads, it is also losing you sales. Think about it:...
Many brands make the mistake of using their Facebook page like a billboard, advertising sales that solely benefit their business. So many brands do this that customers just ignore 100% commercial posts. To draw your customer in, you have to get them excited and engaged. If you give your custome...
Here at Spectrum, we believe in the value of turn-key digital marketing solutions for home improvement companies. Between managing your home shows, your installation crews, and a team of sales experts who are hungry for leads, we know that you have a lot on your plate. So let us take care of the dig...
The Spectrum team just got back from KBIS & IBS today, and as always, it was an eye opener. From brand-new product lines to high-tech innovations, Orlando was the place to be this week. There were more than 2,100,000 square feet of booths. For those of you keeping track in the audience, tha...
As we reported previously, Angie’s List has implemented a huge change to their business model. Their basic subscription service is now free to consumers, allowing homeowners in your area to read reviews for your company and your competitors. The opening up triggered instant growth, with more than 1....
Technology moves at a mile a minute. The first iPhone was introduced in 2007. Now, 10 years later, smartphones are practically everywhere. Our industry moves so fast that it can be hard to keep up with all the changes. We can help you with that! Here is a roundup of the biggest trends in 2016, and w...
