Blog: Kevin McKenzie
About Kevin McKenzie
We all know that home improvement sales is relationship-based. This is why referrals close at such a high rate. It’s a challenge, though, to build that relationship in the home. Your sales team needs every advantage to develop trust and win the client over to doing business with you. One key techniq...
Here at Spectrum, we are always looking for more ways to grow your moving business. You may have heard about your colleagues booking moves using video chat. We think this is a great idea, so we built a 100% secure video chat platform right into your website! Rather than using Snapchat, Skype, or som...
It’s the peak of event marketing team, and we know that your event experts are feeling the pressure. Between setting up new events, coordinating teams of demonstrators, and finally running the shows and growing your business, your event marketing manager's plate is full. Let us help you with that! A...
For the moving industry, technology moves at a mile-a-minute. Previously, sales had to be done face-to-face, which requires a lot of inefficient driving and the risk of no-shows. Today, movers have options to supplement the classic sit-down. Many movers are turning to off-the-shelf apps like Facetim...
According to Remodeling Magazine, 15-20% of sales appointments are one-leggers, or sales calls with only one homeowner present. Deciding to leave 20%+ of sales on the table is an enormous decision, so you should really think about your process for turning one-leggers into profitable business. Here a...
There is nothing as infuriating for your moving business as fake reviews. Whether they are from a competitor or a stranger, they are a blow below-the-belt that hurts your business. Here are 3 proactive steps to take charge when you see a fake review, to keep you from being on the defensive. Don't re...
Another great data set was released by Harvard’s Joint Center for Housing Studies. That study weighs in at a whopping 40 pages, filled with dense data tables and home-improvement data. We pulled out the most valuable insights for your business, so here are Spark Notes: Strong Market Ahead The remode...
Another great data set was released by Harvard’s Joint Center for Housing Studies. That study weighs in at a whopping 40 pages, filled with dense data tables and home-improvement data. We pulled out the most valuable insights for your business, so here are Spark Notes: Strong Market Ahead The remode...
As a mover, you know the important of customer loyalty. One great move can win you referral business from friends and families for years to come. What you may not know is that you can strategically build customer loyalty, to turn your lasting relationships into a valuable source of more new mov...
As a remodeler, you know that working on someone’s home is an ongoing relationship. Your customers will call you for repairs, for advice, and to suggest referrals who need the same sort of help. What you may not know is that you can strategically build customer loyalty, to turn your lasting relation...
